Team Lead, Lifecycle - CRM

BRP; Montreal (administrative region); On-site; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Annual bonus

Generous paid time away

Pension plan

Collective saving opportunities

Healthcare fully paid

Flexible work schedule

Educational resources

Product discounts

Summer schedule

Holiday shutdown

Job summary

BRP is seeking a CRM Team Lead to strengthen customer experience through expert activation across a global CRM team. You will oversee CRM operations, ensure flawless campaign execution, and shape the growth path for your stream to support BRP’s strategic ambitions.

You will guide a distributed team across countries and time zones, mentor members, manage budgets, and align operations with business goals. A strong background in Salesforce or Adobe Campaign is essential.

Qualifications

• 10+ years in digital environment roles with leadership experience.
• Ability to lead across multiple countries and time zones.
• Strong collaboration and communication skills with stakeholders at all levels.
• Autonomous, proactive problem-solver with process-building abilities.

Responsibilities

• Lead CRM team across countries and time zones.
• Oversee CRM operations and flawless campaign execution.
• Set goals, monitor progress, and remove blockers.
• Mentor team members and drive professional development.
• Oversee budgets, invoices, agency deliverables, contracts and documentation.

Skills

Leadership

CRM systems

Salesforce

Adobe Campaign

Communication

Team management

Problem solving

Tools

Adobe Campaign

Salesforce

Job description

We are looking for a CRM Team Lead who will report to the Global CRM Marketing Automation manager to strengthen the customer experience through strong customer relationship management activations. You will lead a newly created team of experts in various countries and time zones. Therefore, you will be responsible for CRM operations and the flawless execution of the campaigns and running processes. You will be building a growth path and the vision of your workstream to support the delivery of the various strategies and campaign deployments contributing to the department's ambitions.

You’ll Have The Opportunity To

• Leadership & guidance: Set direction for the team and ensure everyone understands goals and priorities. Act as a role model for behavior, communication, and performance standards.
• Task & projects: Assign tasks based on team members’ strengths and workloads. Monitor progress, remove blockers, and ensure deadlines are met.
• Collaborate & Communication: Act as the main point of contact between the team and upper management or other teams. Communicate decisions, updates, and expectations clearly.
• Performance and Development: Mentor, coach, and support team members' professional growth. Provide feedback (both positive and constructive) regularly. Quality assurance, best practices.
• Administration & Operations: Oversee team budgets, invoice approvals, agency deliverables and documentation, contracts, and other operational activities. Ensure administrative processes are efficient, compliant, and well managed to support the team's objectives and business priorities.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Salesforce or Adobe Campaign knowledge: Understanding of system capabilities of sales cloud, service cloud, bot & generative AI, Adobe Campaign Classic
• Autonomous, proactive & problem solving: Demonstrated ability to move forward without a clear process or route. Skilled in building new processes and ways of working
• Business oriented: Understand the impact of various journeys & campaigns on business, measure results, and present strategic recommendations to support goals & objectives
• Adaptability: Curious and always looking for new business opportunities, able to navigate in a complex multi-stream business environment
• Team management: Identifying resource needs (people, tools, time) and advocating for them. At least 10 years in digital environment roles & past leadership experience.
• Communication: Stellar interpersonal and communication skills, capable of working harmoniously with multiple teams, especially to translate a product functionality into a business/user impact

Do you have other qualifications? Tell us what is unique about you that would be a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.