Supervisor, Planning

dentsu; Calgary; On-site; CAD 70,000 - 77,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media Canada in Calgary seeks a Planning Supervisor to lead a high-performing media planning team, guiding strategy and execution to meet client goals across all channels.

You will coach staff, optimize media spend, and collaborate with trafficking, media operations and buying teams to ensure top-tier results and quality planning standards.

Qualifications

• Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing, or related field.
• Minimum 3 years of media planning experience across all media channels and 1 year in a leadership role.
• Strong leadership to coach, develop, and retain top talent while addressing performance.
• Knowledge of bid management, campaign management and optimization with data, Supply and DSP partners.
• Advanced knowledge of Media Planning and Research Tools.
• Ability to manage expectations with internal and external stakeholders.
• Excellent numerical, analytical, and budget interpretation skills.
• Strong negotiation, presentation, and people skills.
• Advanced MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint.

Responsibilities

• Mentor and develop a high-performing planning team across the campaign process.
• Develop planning strategies to maximize media dollars and efficiency.
• Drive talent retention by providing constructive feedback and guidance.
• Expand media knowledge into data and technology.
• Collaborate with trafficking, media operations and buying teams to meet client goals.
• Ensure quality control processes across client groups.
• Brief partner agencies on strategic needs and channels.
• Prepare client-facing reports with strategy rationale and results.
• Contribute to new business efforts within the Canadian Network.
• Foster a data-driven, continuous improvement culture.

Skills

Media planning

Team leadership

Negotiation

Presentation

Stakeholder management

Analytical skills

Budget management

Cross-functional collaboration

Education

Post-secondary degree or diploma in Media/Advertising/Business

Tools

Excel

Pivot Tables

VLOOKUP

Outlook

PowerPoint

Job description

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Planning Supervisor is responsible for developing a high-performing team and providing guidance on client and media planning strategy. The Planning Supervisor will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team’s planning strategy and execution.

Accountabilities:

• Manages, coaches, and develops a team across media planning deliverables through the planning and campaign process to improve and achieve client goals.
• Coaches team to develop planning strategies that maximize media dollars and media efficiency.
• Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
• Grows the sophistication of the team’s media knowledge, expanding into data and technology.
• Identifies development areas in team members to help achieve and drive their performance goals for the year.
• Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
• Facilitates the implementation of quality control processes and systems across client groups.
• Briefs partner agencies on strategic implementation needs and roles of specific communication channels.
• Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
• Participates and presents in new business efforts for the Canadian Network.
• Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.

Qualifications:

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1year experience leading a team.
• Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
• Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
• Advanced knowledge of Media Planning and Research Tools:
• Ability to instill confidence and manage expectations with internal and external stakeholders.
• Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
• Strong negotiation, presentation and people skills.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
• Excellent written and verbal communication skills.
• Must be able to collaborate with cross-functional teams and multiple stakeholders.

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N].

The salary range for this position is $70k-77k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure:

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location:

Calgary

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent