Strategist - Thinkingbox

Thinkingbox; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Remote Fridays

Office lunches

Dog-friendly offices

Unlimited coffee

Extended health benefits

Flexible time off

Team-building events

Job summary

Thinkingbox in Vancouver is seeking a curious Strategist to join our Strategy team. You’ll develop strategies across digital, experiential, brand, social and integrated projects, partnering with creative, account, media, production, UX and technology teams.

You’ll turn research into clear strategic direction and actionable opportunities. You’ll own defined workstreams, present strategic thinking to clients, and collaborate with senior strategists on larger engagements.

Qualifications

• 3–5 years of experience in strategy, advertising, marketing or related field.
• Ability to develop strategy from brief to recommendation with examples to discuss.
• Strong research and synthesis skills to turn observations into insights.
• Understanding of audiences, culture and consumer behavior to inform creative work.
• Digital landscape understanding and how brands connect with audiences across touchpoints.
• Ability to translate complex problems into clear direction and compelling stories.
• Strong storytelling and presentation skills for clients and internal stakeholders.
• Clear written and verbal communication, with client-facing experience.
• Comfort working with both qualitative and quantitative information.
• Collaborative mindset with cross-disciplinary collaboration experience.
• Attention to detail, organization and time management.
• Familiarity with Google Trends, social listening, audience research tools and analytics is advantageous.

Responsibilities

• Develop brand, campaign, digital, experiential and integrated strategies for client briefs.
• Own strategic workstreams from research through to recommendations and presentations.
• Conduct audience, culture, category, competitor and trend research.
• Turn data and observations into clear insights and actionable opportunities.
• Identify audience tensions and cultural opportunities to inform creative thinking.
• Create briefs, strategic narratives, POVs and audience frameworks.
• Partner with creative teams to translate strategy into ideas and experiences.
• Collaborate across creative, account, media, production, UX, technology and social teams.
• Stay close to culture and emerging behaviors to inform brand strategy.
• Review campaign performance to glean learnings for future work.
• Contribute strategic thinking to new business pitches and growth opportunities.
• Lead client workshops and present findings with clarity and confidence.
• Bring a strong point of view while remaining open to collaboration.

Skills

Strategy development

Research & synthesis

Audience & culture understanding

Storytelling & presentation

Written & verbal communication

Quantitative & qualitative analysis

Collaboration & teamwork

Attention to detail

Curiosity & adaptability

Tools

Google Trends

Social listening platforms

Analytics platforms

Job description

Who We Are

Hi! We’re Thinkingbox, the brief to built agency. Creating innovative digital, experiential, social, and content, we partner with leading brands across industries like sports, gaming, entertainment, and technology. We believe the hands that carefully craft the work should belong to the minds that dreamed it. So while others pass the buck, we’re already building. Because our thinkers are also the makers. Culture is at the heart of who we are, and our offices are hubs of natural collaboration. From hanging out with our office dogs to enjoying Thursday happy hours, we keep our work environment vibrant, welcoming, and fun. Each year, we also encourage our people to spend a month exploring the world, whether that means working from another office or even from the beaches of Mexico, to expand their perspectives and bring fresh inspiration back to the team.

The Opportunity

We’re looking for a curious, culturally plugged-in Strategist to join our Strategy team. This role is for someone who loves understanding people, brands, culture and behaviour, and turning those insights into clear, inspiring strategic direction.

As a Strategist, you’ll develop strategies across digital, experiential, brand, social and integrated projects, working closely with creative, account, media, production, UX and technology teams. You’ll dig into audiences and culture, identify the tension or opportunity at the heart of a brief, and help create a clear strategic foundation for the work that follows.

You’ll be comfortable taking ownership of defined projects and workstreams, while collaborating with senior strategists on larger, more complex engagements. We’re looking for someone who can move beyond gathering information to form a point of view, connect the dots and articulate what it means for the work.

• Develop brand, campaign, digital, experiential and integrated strategies across a range of client briefs.
• Take ownership of strategic workstreams, from initial research and discovery through to recommendations and final presentations.
• Conduct and synthesize audience, cultural, category, competitor and trend research.
• Turn research, data and observations into clear insights and actionable strategic opportunities.
• Identify the audience tension, behaviour or cultural opportunity that can unlock strong creative thinking.
• Develop creative briefs, strategic narratives, presentations, POVs, audience frameworks and other client deliverables.
• Partner closely with creative teams to ensure strategic thinking translates into compelling ideas and experiences.
• Collaborate across creative, account, media, production, UX, technology and social teams to build connected thinking.
• Stay close to culture, emerging behaviours, platforms and technology, identifying what changes actually matter for brands.
• Review campaign, digital and social performance to identify learnings that can inform future strategy.
• Contribute strategic thinking to new business pitches and organic growth opportunities.
• Participate in and help facilitate client workshops, discovery sessions and brainstorms.
• Present strategic thinking and recommendations to clients with clarity and confidence.
• Bring a clear point of view to the work while remaining open to collaboration, feedback and iteration.

• Approximately 3-5 years of experience in strategy, advertising, marketing, brand, digital, social, research or a related discipline. Agency experience is preferred.
• Experience developing strategy from brief through to recommendation, with examples of work you can talk us through.
• Strong research and synthesis skills, with the ability to distinguish an interesting observation from a meaningful insight.
• An understanding of audiences, culture and consumer behaviour, and how they can inform creative work.
• A strong understanding of the digital landscape and how brands connect with audiences across different touchpoints.
• The ability to take complex or ambiguous problems and create clarity and direction.
• Strong storytelling skills and experience building clear, compelling strategic presentations.
• Clear written and verbal communication skills, with some experience presenting work to clients or senior internal stakeholders.
• Comfort working with both qualitative and quantitative information.
• Strong creative instincts and an understanding of what makes ideas resonate with audiences.
• The ability to work independently on defined projects while knowing when to bring in senior support.
• Strong collaboration skills and experience working across different disciplines.
• Excellent attention to detail, organization and time management.
• Familiarity with tools such as Google Trends, social listening platforms, audience research tools and analytics platforms is an asset.
• Curiosity, adaptability and a desire to continue developing your strategic craft.

• Monday - Thursday in office (Fridays are remote optional)
• Flexible time off, including paid vacation and sick days
• Consistent culture and team-building events
• Employee recognition and incentive programs
• Seasonal celebrations and gatherings throughout the year
• Office lunches
• Branded company swag
• Access to industry events, learning opportunities, and non-profit outreaches
• Dog-friendly offices
• Unlimited coffee, drinks, and snacks
• Flex work and travel options
• Comprehensive extended health benefits

Equal Opportunity

At Thinkingbox, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength. It's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here.