Strategist

zag creative group inc.; Edmonton; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Dental benefits

Health benefits

Vacation days

Job summary

zag is seeking a Strategist to support the Creative and Technology teams by uncovering insights, defining objectives, and helping develop meaningful work. You’ll assist in audience research, competitive analysis, and brief writing to ground projects in strategic clarity.

You’ll collaborate with Creative, Technology, and Accounts teams to shape the strategic foundation for campaigns, brands, websites, social media and marketing efforts.

Qualifications

• 2-4 years of experience in a strategic, planning, or marketing role (agency or brand-side).
• Experience supporting research, analyzing data, and creating strategic presentations.
• Clear communication skills and a collaborative mindset.

Responsibilities

• Contribute to development of strategic briefs that inspire creative work.
• Assist with audience, market, and competitive research to uncover insights.
• Support brand positioning, tone of voice, and campaign strategy development.
• Work with Creative, Technology and Accounts teams to ensure alignment with strategy.
• Help analyze campaign performance and identify optimization opportunities.

Job description

Ideas with Intention

zag (that is right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for a Strategist to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. We all have titles, but we are not defined by them. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and stick the landing.

We have six guiding principles that help keep us grounded along the way:

Be Better.

We strive for unicorn-level greatness.

Own It.

We care about what we create.

Think Beyond.

We outsmart challenges with creative and forward thinking.

Get Real.

We dare to show up as ourselves.

Team Up.

We take the carpool lane, working together to achieve the best results.

All In.

We make it count. Every day.

Why zag?

• You’ll be empowered to grow your strategic skills, contribute to client work, and help shape smart creative outcomes - not just follow a brief.
• We value curiosity, initiative, and people who want to uncover insights that lead to meaningful work.
• You’ll work in a collaborative environment where ideas and strategy fuel each other.
• You’ll be encouraged to ask questions, explore emerging trends, and sharpen your strategic thinking.
• There’s room to grow - with the mentorship and team support to help you get there.

Requirements

• 2-4 years of experience in a strategic, planning, or marketing role (agency or brand-side).
• Continually seek new and better ways to do things through technology and innovation, which includes but isn’t limited to AI.
• Exposure to developing audience insights, campaign strategies, or brand positioning.
• Experience supporting research, analyzing data, and creating strategic presentations.
• Clear communication skills and a collaborative mindset.
• Ability to turn research findings into actionable insights.
• Familiarity with strategy and research tools (e.g., Google Analytics, social listening, surveys).
• Passion for consumer behavior, brand strategy, and the advertising industry.
• Organized and detail-oriented approach to managing multiple projects.

Primary Objective for This Position

The Strategist supports the Creative and Technology teams in uncovering insights, defining objectives, and helping develop meaningful work. You’ll assist in audience research, competitive analysis, and brief writing - helping ensure every project is grounded in strategic clarity.

You’ll work closely with Creative, Technology and Accounts teams to shape the strategic foundation for campaigns, brands, websites, social media and marketing efforts.

Key Responsibilities

The day-to-day will evolve, but core duties include:

• Contribute to the development of strategic briefs that inspire creative work.
• Assist with audience, market, and competitive research to uncover insights.
• Support brand positioning, tone of voice, and campaign strategy development.
• Work collaboratively with Creative, Technology and Accounts teams to ensure alignment with strategy.
• Help analyze campaign performance and identify optimization opportunities.
• Assist in presenting research and strategy to internal teams and clients.
• Stay curious about consumer trends, industry changes, and marketing innovations.

You will also:

• Help prepare for and participate in brainstorms and client meetings.
• Stay organized in your research and briefing processes.
• Share new tools, trends, and articles that inspire team learning.
• Seek mentorship and feedback to continuously grow your strategic craft.
• Take ownership of your work and deliverables from start to finish.

What we offer you:

• Competitive pay
• Comprehensive Dental and Health benefits
• Competitive vacation time, PTO days, and zag days.
• Extracurriculars (holiday parties, summer party, Party Planning Committee, etc. – and more!)