Strategist

Groupe LG2; Toronto; On-site; CAD 65,000 - 75,000; Full time

Job summary

Groupe LG2 seeks a Strategist to bring strategic thinking to inspire compelling creative products and to refine the agency's strategic process. They will work with client teams, executives, creative directors and junior developers to inspire creativity and focus insights.

The role involves defining scope, identifying opportunities, leading workshops, and developing insights-based strategies to improve client ROI across multiple campaigns. Strong communication and leadership are essential.

Qualifications

• Ability to develop sound POVs on social media strategy and digital engagement strategies.
• Strong marketing acumen.
• Excellent critical thinking skills - analytical, creative and lateral.
• Ability to trawl for insight wide and deep in business, consumer, brand and touchpoint.
• Solid research skills - ability to understand how to apply qualitative and quantitative learning.
• Curiosity, entrepreneurship, self-motivation and humility.
• Strong leadership, social, interpersonal, selling and negotiation skills.
• Ability to write reports, presentations and general business correspondence.
• Ability to independently problem-solve.
• Ability to multitask across clients and projects.
• Strong communication, analytical and presentation skills.

Responsibilities

• Help to define the scope and recommend appropriate strategic resources and allocations for projects
• Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements
• Support new business pitches by developing strong, compelling stories based on insights
• Develop and maintain relationships with key clients, identify new, unmet needs and introduce new opportunities accordingly
• Drive creative/innovative solutions that will make an impact on client ROI
• Lead development of the agency's strategic POV, processes and best practices
• Identify business and marketing hurdles, industry drivers and competitive dynamics
• Perform or direct research and analyze trends/results to determine strategic implications
• Lead stakeholder interviews and facilitate workshops to obtain knowledge of the brand, marketing and business objectives
• Conduct analysis of multiple solution options, develop and recommend a strategic approach that meets clients' objectives, applies customer insights and enables clients to compete effectively
• Provide support in authoring various client deliverables suitable for the engagement, including research plans, creative briefs, brand strategy, communication strategy and digital strategy presentations, roadmaps, and recommendations and measurement frameworks
• Develop creative briefs that inspire clients and creative teams alike to generate breakthrough ideas and implementation
• Collaborate with cross-functional project teams to motivate, create and implement short- and long-term integrated marketing strategies

Skills

Strategic thinking

Client relationships

Cross-functional collaboration

Workshop facilitation

Research & analysis

Storytelling

Job description

The Strategist brings strategic thinking to inspire compelling creative products. They are constantly refining and evolving the strategic process at the agency. They work closely with various levels of client and internal and external cross-functional teams. They will provide support in facilitating sessions with anyone, from executives to creative directors to junior developers, inspiring creativity and focusing insights

Responsibilities

• Help to define the scope and recommend appropriate strategic resources and allocations for projects

• Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements

• Support new business pitches by developing strong, compelling stories based on insights

• Develop and maintain relationships with key clients, identify new, unmet needs and introduce new opportunities accordingly

• Drive creative/innovative solutions that will make an impact on client ROI

• Lead development of the agency's strategic POV, processes and best practices

• Identify business and marketing hurdles, industry drivers and competitive dynamics

• Perform or direct research and analyze trends/results to determine strategic implications

• Lead stakeholder interviews and facilitate workshops to obtain knowledge of the brand, marketing and business objectives

• Conduct analysis of multiple solution options, develop and recommend a strategic approach that meets clients' objectives, applies customer insights and enables clients to compete effectively

• Provide support in authoring various client deliverables suitable for the engagement, including research plans, creative briefs, brand strategy, communication strategy and digital strategy presentations, roadmaps, and recommendations and measurement frameworks

• Develop creative briefs that inspire clients and creative teams alike to generate breakthrough ideas and implementation

• Collaborate with cross-functional project teams to motivate, create and implement short- and long-term integrated marketing strategies

Ideal Profile

• Ability to develop sound POVs on social media strategy and digital engagement strategies

• Strong marketing acumen

• Excellent critical thinking skills - analytical, creative and lateral

• Ability to trawl for insight wide and deep in business, consumer, brand and touchpoint

• Solid research skills - ability to understand how to apply qualitative and quantitative learning

• Curiosity, entrepreneurship, self-motivation and humility

• Strong leadership, social, interpersonal, selling and negotiation skills

• Ability to write reports, presentations and general business correspondence

• Ability to independently problem-solve

• Ability to multitask across clients and projects

• Strong communication, analytical and presentation skills

• Fourchette salariale (salaire annuel): $65,000.00 - $75,000.00
• Statut de cette opportunité d'emploi: Le poste est présentiment disponible.