Brand Strategist

blackjet inc; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Mental health support

Flexible work environment

Job summary

A creative consultancy in Toronto is seeking a Brand Strategist to elevate brands through insight-driven strategies. The ideal candidate will have 5-8 years of experience and be skilled in research, strategic writing, and client collaboration. Responsibilities include developing audience insights, creative briefs, and communications strategies. The role offers a hybrid work environment and comprehensive benefits. Join a diverse team that values passion and innovation to impact the branding landscape.

Qualifications

• 5 - 8 years in brand strategy or an equivalent strategic role at an agency or in-house.
• Experience leading qualitative, quantitative, and synthetic research programs.
• Ability to craft clear, inspiring briefs and presentations.
• Excellent presentation and storytelling abilities
• Fluency with research tools and cultural intelligence platforms

Responsibilities

• Design and lead audience research programs for strategic direction.
• Write creative briefs that translate insights into actionable direction.
• Develop communications strategies across various platforms.
• Create personas, segmentation models, and customer journeys.
• Plan and facilitate strategic workshops for clients.
• Produce polished, persuasive decks to simplify complex thinking.
• Stay current on cultural signals, digital platforms, and audience behaviour.
• Leverage AI and ideation tools to push thinking further.

Skills

Insight development and strategic writing

Brand strategy development

Experience designing and leading research

Strong presentation and storytelling abilities

Fluency with research tools and data sources

Digital and social fluency

Job description

Overview

Blackjet is looking for a Brand Strategist who is ready to take their career to the next level. If you are a sharp thinker with strong strategic intuition, a love of culture and creativity, and the ability to turn insights into powerful ideas, we want to hear from you. We are looking for someone who can write compelling briefs, lead workshops, craft persuasive presentations, and bring strategic clarity and leadership to a wide range of categories and client groups.

About Blackjet

We are a brand and business consultancy that blends creativity, strategy, and innovation to deliver impactful work that drives results. We build bold ideas rooted in insight, story, and cultural intelligence. Join us and be part of a team that values design thinking, collaboration, and strategic excellence.

What You Can Expect from Us

• Tools for Success: Research platforms, AI tools, and strategic frameworks you need to do your best work.
• Clear Expectations: Defined responsibilities and room to develop your strategic voice.
• Team Collaboration: Daily collaboration with the account group, creative teams, and senior leadership. You will work as one team with account to shape thinking, deliver strong work, and support clients with clarity and consistency.
• Career Development: Exposure to brand strategy, place branding, creative development, workshops, and pitch strategy.

What We Expect from You

• Proactive Approach: Drive strategic thinking, uncover insights, and bring forward smart points of view.
• Client-Focused: Help shape thinking in meetings, workshops, and presentations.
• Detail-Oriented: Build thoughtful briefs, research summaries, personas, and decks that are sharp and well structured.
• Collaborative Spirit: Work closely and seamlessly with account, creative, and design teams. This role requires strong partnership, shared problem-solving, and open communication, especially with the account team.
• Adaptability: Jump into new categories with ease and explore emerging tools, platforms, and trends.

Key Responsibilities

• Integrated Audience Research: Design and lead qualitative, quantitative, and synthetic research programs to surface deep audience insight and inform strategic direction.
• Creative Brief Development: Write clear, inspiring briefs that translate insight into direction.
• Communications Strategy: Develop communications strategies across social, content, and emerging platforms, including channel planning, audience targeting, and platform-specific insight work.
• Persona and Journey Building: Develop personas, segmentation models, and customer journeys.
• Workshop Planning and Facilitation: Help design and lead strategic workshops for clients.
• Presentation Development: Create polished and persuasive decks that simplify complex thinking.
• Trend and Culture Tracking: Stay current on cultural signals, digital platforms, social trends, and audience behaviour.
• AI and Digital Fluency: Use AI research and ideation tools to work smarter and push thinking further.
• Strategic Partnership: Serve as a trusted strategic lead for clients, offering a confident point of view, framing opportunities, and ensuring decisions ladder up to broader business and brand goals.
• Cross Functional Collaboration: Support creative development, brand planning, new business, and pitch strategy alongside the account group.

Your Qualifications

• Experience: 5 - 8 years in brand strategy, creative strategy, digital strategy, or an equivalent strategic role at an agency or in house.
• Skills:
• ·Insight development and strategic writing
• ·Brand strategy development
• ·Experience designing and leading research with qual/quant/synthetic audiences.
• ·Strong presentation and storytelling abilities
• ·Fluency with research tools, data sources, and cultural intelligence platforms
• ·Skilled at building decks and structuring client ready presentations
• ·Digital and social fluency, including emerging platforms
• Mindset: Curios, creative, culturally sharp, collaborative, organized, and always looking to push thinking forward.
• Bonus: Experience with place branding, destination branding and design thinking.

The Work Environment

• Hybrid Role: Work from home and in our collaborative office space.
• Comprehensive Benefits: Blackjet provides medical coverage (including optical), mental health support, and other benefits to keep you healthy and thriving.

Compensation

Commensurate with experience.

Our Core Values

We embody the values of passion, collaboration, ownership, innovation, and high performance. We are committed to building a diverse and inclusive team where every voice is heard and creativity thrives.

Ready to make an impact?

If you are ready to shape brands and bring smart strategy to life, we would love to hear from you.