Strategic Revenue Manager

Mars; Toronto; Hybrid; CAD 109,000 - 143,000; Full time

Benefits offered by this job

Mars University

Company bonus

Learning & development

Job summary

Mars Canada in Bolton near Toronto is seeking a Strategic Revenue Manager to partner with Sales and Brand Leaders to optimize trade spend, promo strategy, and ROI across channels. You will lead budget creation and market trade promotional plans to fuel profitable growth.

The role requires a university degree and 5+ years in FMCG with a commercial background, plus strong analytical and communication skills to present insights to senior leadership.

Qualifications

• University degree, with 5+ experience in a FMCG/other consumer goods company with a commercial background.
• Strong analytical skillset with experience partnering across the organization to analyze a range of internal & external data sources, drawing out key insights and forming recommendations on the basis of solid commercial knowledge and strong linkage to business strategy.
• A track record of successfully translating strategies into action and delivering results; comfortable presenting to and engaging with senior leaders or strategic forums simplifying complex concepts and strategies.
• Astute commercial and financial skills with excellent organization agility, understanding the impacts of decisions on the P&L, with the ability to identify opportunities for continuous improvement.
• Strong interpersonal skills and 'can-do' attitude with strong influencing & problem solving capabilities; ability to challenge the status quo and identify continuous improvement opportunities.

Responsibilities

• Lead the creation of the trade investment budgets to deliver the overall business growth strategy, by partnering with: Sales Leaders, SRM Director and Brand Leaders, to create the overall trade investment requirements for the business (split by Channel/Customer) and driving trade promotion productivity forward to deliver category value growth and 'win-win' ROI for Mars and Customers.
• Lead the creation of market trade promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice. This includes leveraging SRM trade promotion excellence playbooks to build overall capabilities & partnering with a cross functional group
• Analyze External and Internal Promotional Landscape on a periodic basis including :
• Monitoring Retail Promotional Landscape across CBUs periodically (e.g. Promotional Price Points)
• Conducting detailed promotional analysis across channels/pack types to highlight opportunities
• Tracking competitors and multi-category promotional pricing and changes in strategy
• Conduct event-level Trade ROI analysis, and effectively communicate insights and findings to SRM Director and Customer Teams
• Consolidate & monitor compliance to promotional guidelines at account or budget holder level

Skills

Analytical skills

Commercial skills

Financial skills

Stakeholder engagement

Presentation to leadership

Education

University degree

Job description

Job Description:

The Strategic Revenue Manager (SRM) reports to the Strategic Revenue Director serving as a key business partner for Sales and delivery of the key SRM pillars (promo, price, trade, mix) for the unit. This position is responsible for leading the development of portfolio trade spend strategy for profitable growth with Customers as well as driving continuous trade investment productivity improvements and optimized Trade ROI through partnering with Customer Teams.

This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler - empowering associates to make choices that support both business outcomes and personal needs, including remote work.

What are we looking for?

• University degree, with 5+ experience in a FMCG/other consumer goods company with a commercial background.
• Strong analytical skillset with experience partnering across the organization to analyze a range of internal & external data sources, drawing out key insights and forming recommendations on the basis of solid commercial knowledge and strong linkage to business strategy.
• A track record of successfully translating strategies into action and delivering results; comfortable presenting to and engaging with senior leaders or strategic forums simplifying complex concepts and strategies.
• Astute commercial and financial skills with excellent organization agility, understanding the impacts of decisions on the P&L, with the ability to identify opportunities for continuous improvement.
• Strong interpersonal skills and 'can-do' attitude with strong influencing & problem solving capabilities; ability to challenge the status quo and identify continuous improvement opportunities.

What will be your key responsibilities?

• Lead the creation of the trade investment budgets to deliver the overall business growth strategy, by partnering with: Sales Leaders, SRM Director and Brand Leaders, to create the overall trade investment requirements for the business (split by Channel/Customer) and driving trade promotion productivity forward to deliver category value growth and 'win-win' ROI for Mars and Customers.
• Lead the creation of market trade promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice. This includes leveraging SRM trade promotion excellence playbooks to build overall capabilities & partnering with a cross functional group
• Analyze External and Internal Promotional Landscape on a periodic basis including :
  • Monitoring Retail Promotional Landscape across CBUs periodically (e.g. Promotional Price Points)
  • Conducting detailed promotional analysis across channels/pack types to highlight opportunities
  • Tracking competitors and multi-category promotional pricing and changes in strategy
• Conduct event-level Trade ROI analysis, and effectively communicate insights and findings to SRM Director and Customer Teams
• Consolidate & monitor compliance to promotional guidelines at account or budget holder level

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range CAD 108,661.00 - CAD 142,617.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.