Regional Sales Manager - West

Mars; Toronto; Hybrid; CAD 141,000 - 186,000; Full time

Benefits offered by this job

Company bonus

Hybrid work model

Job summary

Mars is seeking a Regional Sales Manager – West (Ontario, Saskatchewan, Alberta, Manitoba, and British Columbia) based in Bolton with in-office collaboration and flexible remote options.

You will develop, implement, and measure annual retail plans for the region, leading District Sales Managers, coordinating with Marketing and Sales, and ensuring execution of field processes and training. Strong leadership and travel readiness are required.

Qualifications

• University degree with 5+ years of CPG experience.
• Previous sales experience at the retail/account level.
• Experience leading a team of direct reports and working with cross functional teams.
• Able to travel 25% of the time.

Responsibilities

• Execute regional strategy to meet corporate priorities and ensure presence of Mars/Wrigley products at point of sale.
• Develop and manage District Sales Manager performance and training plans.
• Build and maintain relationships with retailers and Mars Wrigley Account Managers; participate in Retail Leadership Team.
• Communicate strategies to District Sales Managers and Retail Representatives; conduct annual team meetings.
• Oversee administrative tasks, performance reviews, and merit processes for the region.
• Control costs and ensure field investments and company property are managed responsibly.

Skills

CPG experience

Retail/account sales

People leadership

Travel 25%

Education

University degree

Job description

Job Description

The Regional Sales Manager – West (Ontario, Saskatchewan, Alberta, Manitoba, and British Columbia) is responsible for developing, implementing, executing, and measuring the annual retail for the region, aligning to marketing and sales initiatives. This role will lead a team of District Sales Managers across the West, developing and managing resource prioritization in the region consistent with sales strategies and goals.

This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including remote work.

What are we looking for?

• University degree with 5+ years of CPG experience
• Previous sales experience at the retail/account level
• Experience leading a team of direct reports and working with cross functional teams
• Able to travel 25% of the time

What will be your key responsibilities?

Retail Conditions

• Responsible for the Regional Team’s execution against corporately defined priorities which includes ensuring the presence of all authorized Mars/Wrigley products at the point of sale through maintenance and distribution of products, merchandising, display, and shelf rotation for optimal product freshness.

District Sales Manager Development

• Development through tracking performance against individual & team objectives, and arranging for targeted training.
• Accountable for the performance development process, which includes all performance reviews and development plans for all members of the District Sales Management team.
• Responsible for working in the field with District Sales Manager on a regular basis, and tracking performance against objectives. Weekly field visits.
• Collaborates with the Retail Operations team ensuring regional field teams have optimal tools and equipment.
• Implements and ensures robust field process controls inclusive of self-reported data, trade spend, waste spend, car stock, premiums.
• Works in collaboration with Retail Sales and Training Capability Manager to ensure execution of yearly training, onboarding and compliance to organizational training requirements.

Relationship Building

• Establishes and maintains sound business relationships with the trade, Mars Wrigley Account Managers.
• Is an active and visible member of the Retail Leadership Team.
• Collaborates with Sales/Finance/Marketing areas in the effective daily operating matters within the Region.

Communication

• Communicates strategies and objectives to District Sales Managers and Retail Representatives through consistent “work with” program, annual Sales Team Meetings.

Administration

• Completes all assigned reports in a timely manner via electronic format, hard copy. Ensures that company policy/procedure for credits and samples are followed.
• Coordinates and provides input into annual performance reviews, which includes development plans for skill enhancement. Completes annual merit process for assigned Region.

Cost Control

• Segment Retail Sales Manager is responsible for ensuring that sales costs are maintained within operational budget including;
• Exercise of sound judgement when incurring business expenses.
• Exercise of proper care in handling all company property and equipment including company vehicle, if applicable.
• Control of investment levels associated with the field including samples.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range CAD 141,426.00 - CAD 185,622.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.