Strategic Marketing & Partnerships Specialist

Jones Lang LaSalle Incorporated; Vaughan; On-site; CAD 66,000 - 78,000; Full time

Job summary

Jones Lang LaSalle Incorporated in Vaughan, ON is seeking a Marketing and Partnerships Specialist to develop and manage external marketing relationships, drive traffic through partnerships, and support tourism initiatives.

You will collaborate with leasing teams, travel trade partners, and local organizations to increase visibility and retailer activity, while planning events and tours for media and industry professionals.

Qualifications

• Degree in Marketing, Hospitality or related field, or equivalent experience.
• 3–5 years of relevant professional experience.
• Strong organizational and event coordination skills with the ability to manage multiple projects.
• Ability to meet deadlines and work under pressure, maintaining accuracy and quality.
• Understanding of travel trade is considered an asset.
• Excellent written and oral communication skills and storytelling ability.
• Collaborative and team-oriented with a positive attitude and resilience.
• Community development or sponsorship/revenue generation experience is preferred.

Responsibilities

• Drive external marketing initiatives to enhance property visibility and attract target audiences.
• Collaborate with Specialty Leasing to create revenue opportunities within centre events and partnerships.
• Develop and implement strategic destination marketing plans to increase traffic and stimulate retailer sales.
• Build and maintain relationships with travel trade, hospitality partners, and regional tourism organizations.
• Lead community relations, partnerships, and sponsorships with local events, charities, and business groups.
• Coordinate cross-promotional activities between the property and external partners.
• Prepare and manage contracts for community and third-party partnerships.
• Represent the property at networking events and industry functions.
• Plan familiarization tours for media, event planners, and tour operators.
• Gather and analyze tourism statistics and research to support marketing and leasing objectives.
• Support marketing programs as required.

Skills

Organizational skills

Event coordination

Communication skills

Storytelling

Team collaboration

Results driven

Partnerships

Education

Marketing/Hospitality degree

Equivalent experience

Job description

Jones Lang LaSalle Incorporated in Vaughan, ON is seeking a Marketing and Partnerships Specialist to develop and manage external marketing relationships, drive traffic through partnerships, and support tourism initiatives.

You will collaborate with leasing teams, travel trade partners, and local organizations to increase visibility and retailer activity, while planning events and tours for media and industry professionals.