Strategic Marketing Analytics Lead, P&L & Partnerships

Agoda Company Pte. Ltd.; Montreal; Hybrid; CAD 140,000 - 200,000; Full time

Job summary

Agoda is seeking a strategic Senior Manager to own the marketing function for a key partnership, leading a small team and driving revenue through data-driven decisions. The role spans channel strategy, analytics, and cross-functional collaboration to maximize profitability.

The candidate will work with partner marketing, regional teams, and Agoda product/ commercial groups to align marketing with business goals and revenue targets.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Strong analytical thinking and ability to translate data into insights.
• Familiar with marketing analytics tools and attribution models.

Responsibilities

• Own the full marketing P&L for a strategic partnership.
• Lead a 2–3 person marketing team and set OKRs.
• Drive data-driven decision making and cross-functional collaboration.
• Develop channel strategies and optimize ROI across campaigns.

Skills

SQL

Analytical thinking

Marketing analytics tools

Experimentation design

Performance marketing knowledge

ROI focus

Stakeholder management

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a strategic Senior Manager to own the marketing function for a key partnership, leading a small team and driving revenue through data-driven decisions. The role spans channel strategy, analytics, and cross-functional collaboration to maximize profitability.

The candidate will work with partner marketing, regional teams, and Agoda product/ commercial groups to align marketing with business goals and revenue targets.