Strategic Event Marketing Leader - Drive ROI

BigGeo Inc.; Calgary; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

BigGeo Inc. in Calgary is seeking an Event Marketing Manager to turn conferences and trade shows into a measurable growth channel for the Spatial Cloud.

You will shape where the company shows up, whom to reach, and what to do before, during, and after each event to maximize return. You will own the event strategy, calendar, budgets, vendors, and post-event analysis, collaborating with Sales and Marketing to generate awareness, meetings, and pipeline opportunities through data-driven planning and

Qualifications

• Experience planning and executing conferences, trade shows, sponsorships, experiential marketing, or comparable event programs.
• Strong project management and organizational skills with the ability to manage multiple timelines, stakeholders, and deliverables.
• Experience managing event budgets, vendors, logistics, and external partners.
• A commercial mindset and genuine interest in connecting event activity to measurable marketing and business outcomes.
• Ability to evaluate event opportunities strategically rather than treating every event as equally valuable.
• Experience working across Sales, Marketing, leadership, and other internal stakeholders.
• Strong communication and stakeholder management skills.
• Ability to move between strategic planning and detailed hands-on execution.
• Comfort operating with autonomy and adapting as priorities change.
• Strong attention to detail and ability to anticipate operational risks.
• Ability to use data and performance insights to make recommendations about future event investments.
• Practical fluency with modern AI tools and curiosity about using AI across research, targeting, planning, communications, reporting, and optimization

Responsibilities

• Build and maintain BigGeo’s event strategy and calendar across conferences, trade shows, sponsorships, speaking opportunities, and other relevant industry events.
• Research and evaluate potential events based on audience relevance, strategic fit, commercial opportunity, category-building potential, cost, and expected outcomes.
• Define the purpose and success criteria for priority events before investment decisions are made.
• Recommend where BigGeo should participate, sponsor, speak, attend, expand its presence, or choose not to invest.
• Continuously improve event selection using performance data and lessons from previous events.
• Own event programs from initial planning through on-site execution and post-event completion.
• Manage budgets, vendors, venues, sponsorship deliverables, timelines, logistics, registrations, shipping, and other operational requirements.
• Coordinate internal teams so responsibilities, deadlines, messaging, and event objectives are clear.
• Anticipate risks and resolve issues before they affect execution.
• Maintain a high standard for how BigGeo shows up at every priority event.
• Define target audiences and priority accounts for major events in partnership with Sales and Marketing.
• Build strategies to create awareness and engagement before events begin.
• Develop pre-event campaigns that encourage relevant prospects, customers, partners, and industry participants to engage with BigGeo.
• Build programs designed to generate qualified meetings and conversations.
• Coordinate schedules and meeting priorities so the BigGeo team arrives with a clear plan for who it wants to reach and why.
• Identify conferences, panels, presentations, workshops, and other opportunities where BigGeo can contribute to important industry conversations.
• Coordinate speaking submissions and supporting materials.
• Work with Marketing, leadership, Product, and technical subject-matter experts to identify strong topics and narratives.
• Look for opportunities to establish BigGeo and the Spatial Cloud within relevant technology, data, AI, and industry conversations.
• Establish clear processes for capturing event interactions, leads, meetings, and relevant account information.
• Coordinate with Sales and Marketing so priority conversations receive timely and appropriate follow-up.
• Ensure event data is captured consistently enough to support attribution and performance analysis.
• Track progression from event engagement into qualified conversations and business opportunities.
• Identify gaps in follow-up and improve the process across future events.
• Define meaningful performance measures for each event based on its purpose.
• Track event investment, attendance, engagement, meetings, qualified conversations, opportunities, and other relevant outcomes.
• Build post-event reporting that clearly communicates what happened, what was learned, and whether the investment delivered value.
• Develop an increasingly clear view of event attribution and ROI.
• Use performance data to recommend where BigGeo should invest next.
• Partner with Marketing and Sales to continuously improve event strategy and execution.
• Use AI to accelerate event discovery, research, and opportunity assessment.
• Apply AI to audience research, account targeting, planning, communications, and campaign development.
• Explore AI-assisted approaches to logistics, project management, reporting, and performance analysis.
• Use AI to identify patterns across previous event performance and improve future investment decisions.
• Continuously experiment with new AI workflows that improve the speed and quality of event operations.
• The Event Marketing Manager will work across modern marketing, sales, event, analytics, and AI environments.

Skills

Event planning

Project management

Budget management

Stakeholder management

Communication

AI tools

Autonomy

AI-enabled workflows

Tools

Slack

Google Workspace

Monday

Job description

BigGeo Inc. in Calgary is seeking an Event Marketing Manager to turn conferences and trade shows into a measurable growth channel for the Spatial Cloud.

You will shape where the company shows up, whom to reach, and what to do before, during, and after each event to maximize return. You will own the event strategy, calendar, budgets, vendors, and post-event analysis, collaborating with Sales and Marketing to generate awareness, meetings, and pipeline opportunities through data-driven planning and