Strategic Director, Marketing & Communications

Bentway; Toronto; Hybrid; CAD 100,000 - 110,000; Full time

Job summary

The Bentway, Toronto’s public space organization, is seeking a Director of Marketing & Communications to lead brand, audience development, and public profile.

Reporting to the CEO, you will develop and execute integrated strategies across marketing, digital, media relations, and events to advance the organization's mission, enhance fundraising objectives, and strengthen the public presence in the civic and cultural landscape.

Qualifications

• 8–10+ years in marketing, communications, or related field with leadership experience.
• Experience developing integrated marketing campaigns for complex organizations.
• Proven ability to translate strategy into compelling campaigns and communications.
• Strong leadership, budgeting, and agency/partner oversight experience.
• Expertise in digital marketing, social media, content, advertising, and audience development.
• Experience using audience data, CRM, and campaign performance metrics.

Responsibilities

• Lead multi-year marketing and communications strategy aligned with mission and growth priorities.
• Oversee brand, audience growth, partnerships, and public profile.
• Manage department, budgets, staff, consultants, and agencies.
• Direct media relations, press materials, and crisis communications.
• Set KPIs and reporting for attendance, revenue, and campaign effectiveness.

Skills

Leadership experience

Integrated marketing strategy

Digital marketing expertise

Budget management

Team leadership

Written communication

Stakeholder relations

Project management

Job description

The Bentway, Toronto’s public space organization, is seeking a Director of Marketing & Communications to lead brand, audience development, and public profile.

Reporting to the CEO, you will develop and execute integrated strategies across marketing, digital, media relations, and events to advance the organization's mission, enhance fundraising objectives, and strengthen the public presence in the civic and cultural landscape.