Strategic Marketing & Brand Lead

El Gaucho Hospitality; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Support Ontario Youth is seeking a Marketing and Communications Lead to develop and execute marketing, communications and brand strategies that support growth, programs, and stakeholder engagement. You will work closely with leadership, program teams and partners to drive awareness and participation across diverse audiences.

You will lead integrated campaigns across digital and print, manage content, brand, calendars and analytics, supervise the Marketing Specialist, and build strong

Qualifications

• 5+ years of experience in marketing and communications.
• 3+ years of leadership experience.
• Post-secondary education in Marketing, Communications, or related field is an asset.
• Graphic design experience is considered an asset.
• Experience managing multi-channel marketing campaigns and campaign calendars.
• Experience supervising staff, contractors, or external vendors is an asset.

Responsibilities

• Lead the development and execution of SOY's annual marketing and communications strategy in alignment with organizational goals and program priorities.
• Develop integrated marketing plans for programs, events, partnerships, recruitment initiatives and stakeholder engagement activities, including campaign objectives, target audiences, key messages, tactics and success metrics.
• Identify opportunities to increase brand awareness, audience engagement and program participation.
• Monitor marketing trends and recommend innovative approaches to support organizational growth.
• Lead the planning, development and execution of marketing campaigns across digital, print, email, website and social media channels.
• Provide strategic direction for content development to ensure communications are engaging and aligned with SOY's brand.
• Manage communication calendars and campaign timelines to ensure coordinated delivery.
• Develop and implement communication plans for program launches, events, partnerships and organizational initiatives.
• Ensure all marketing activities reflect SOY's mission, values and priorities.
• Review and approve marketing materials for quality and brand adherence.

Skills

Marketing strategy

Leadership

Content creation

Campaign planning

Analytics

Project management

Education

Post-secondary education in Marketing/Communications/Business

Tools

Graphic design

Job description

Support Ontario Youth is seeking a Marketing and Communications Lead to develop and execute marketing, communications and brand strategies that support growth, programs, and stakeholder engagement. You will work closely with leadership, program teams and partners to drive awareness and participation across diverse audiences.

You will lead integrated campaigns across digital and print, manage content, brand, calendars and analytics, supervise the Marketing Specialist, and build strong