Director, Integrated Marketing & Strategy Planning

University of Toronto; Toronto; On-site; CAD 120,000 - 201,000; Full time

Job summary

University of Toronto is seeking a Director, Integrated Marketing & Strategy Planning to lead cross‑functional marketing initiatives that lift the university’s profile and engage alumni and donors. The position reports to the Executive Director and requires strategic counsel to senior leaders.

The role oversees high‑visibility campaigns, develops measurement frameworks, and collaborates with presidents, deans, and executives to balance portfolio priorities with central branding.

Qualifications

• University degree in a related field or equivalent.
• Minimum 10 years in Advancement Communications and Marketing.
• Experience developing integrated marketing plans for a publicly visible org.
• Proven leadership across cross-functional teams and staff management.

Responsibilities

• Develop and oversee integrated marketing strategies across university portfolios.
• Advise executives and align communications with business priorities.
• Lead and mentor cross-functional teams and manage resources effectively.
• Establish benchmarks to measure success of marketing campaigns.

Skills

Executive communication

Influence stakeholders

Strategic thinking

Writing and editing

Leadership

Conflict management

Presentation skills

Education

University degree

Job description

Date Posted: 09/01/2026
Req ID: 50051
Faculty/Division: VP - Division of University Advancement
Department: Advancement Communications and Marketing
Campus: St. George (Downtown Toronto)
Existing Vacancy: Yes

Description:

Reporting to Executive Director, Advancement Communications and Marketing the Director, Integrated Marketing & Strategy Planning acts as a senior advisor to the University’s divisional and central portfolios, playing a lead role in developing integrated marketing strategies and plans designed to lift the profile of the University of Toronto as a major destination for alumni and philanthropic engagement and a priority for national and international investment.

The incumbent acts as an important liaison between Advancement Communications and Marketing and partners in faculty/divisions. As such, the Director will work closely with an identified group of key university leaders and their staff to understand and support their business priorities and to recommend and ensure the development of supporting communications activities. In addition, the incumbent will develop and nurture relationships and, alongside the ED, act as a senior advisor to key executives at the University in support of their integrated marketing goals.

The Director is responsible for developing, directing and overseeing the execution of integrated marketing strategies and plans on a broad range of high-profile initiatives arising from within the portfolios of the president, deans, principals and other key executives at the University. The Director will contribute to the development of benchmarks and forms of measurement to continually evaluate and improve upon integrated marketing strategies.

The Director will develop strong working relationships with internal clients and ensure requests for marketing and communications support are dealt with in a collaborative, collegial way to effectively support key projects through strong communications counsel and high quality implementation. As such, the Director will be a strong negotiator to ensure departmental resources are effectively used and balanced between individual projects and the need for central communications that support the overall brand of U of T.

Qualifications Required:

EDUCATION:

University degree in a related field or equivalent combination of education and experience.

EXPERIENCE:

Must have a minimum of ten (10) years of experience in Advancement Communications and Marketing with strong hands‑on understanding of methodologies and approaches related to the development of effective advancement marketing communications strategies and tactics that deliver tangible results. Integrated marketing communications, with extensive experience developing strategic integrated marketing plans, often on complex topics, on behalf of a publicly visible organization is necessary. Experience in a role that requires strategy/planning and execution. Experience in assessing complex market landscape and create focused, integrated marketing plans. Experience with implementing and manage marketing plans, with proven track record of success. Proven success managing projects. Experience leading and motivating cross-functional teams whether or not direct reporting relationship. Demonstrated skills and experience in managing and leading staff in a unionized environment; Experience dealing with complex human resource and labour relations management issues; Experience managing complex issues and dealing with highly sensitive, confidential information.

SKILLS:

Ability to effectively present information and respond to questions from senior executives.
Ability to influence and collaborate with internal partners on strategic objectives and challenges.
Outstanding writing and editing skills and verbal communication and presentation skills. Ability to deal professionally with tension and potential conflict to lead teams collaboratively through challenging issues or projects. Ability to make well considered recommendations to the University’s leaders. A strong creative and strategic thinker. High level of professional and collegial demeanor. Detail oriented to ensure the accurate and reliable implementation of communications strategies.

OTHER:

Ability to balance a tactical and strategic perspective; political acumen and strong conflict management skills; consultative leadership style with a focus on collegiality and respect; strong desire to act as a mentor, guiding and educating staff; detail orientation; strong analytical skills; professionalism; passion for working at the University of Toronto and for the creation and implementation of communications strategies to support the University’s strategic goals; Strong managerial experience demonstrating an appetite for inspiring and mentoring staff and success in that endeavor; an appetite to create and maintain a professional working environment, which includes ensuring constructive adherence to collective agreements, employment policies and professional standards; Possess an entrepreneurial perspective.

NOTE: This is a term position ending January 2028.

Closing Date:09/15/2026, 11:59PM ET
Employee Group: Salaried
Personnel Subarea: PM
Appointment Type: Budget - Term
Schedule: Full-Time NOTE: This is a term position ending January 2028.
Pay Scale Group & Hiring Zone:PM 5 -- Hiring Zone: $120,499 - $140,583 -- Broadband Salary Range: $120,499 - $200,831
Job Category: Communication/Media/Public Relations

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.
As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP.

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.
The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.
If you require any accommodations at any point during the application and hiring process, please contact [e-mail].