Strategic Communications Manager: Brand & Crisis (Hybrid)

Cpsbc; Vancouver; Hybrid; CAD 109,000 - 137,000; Full time

Benefits offered by this job

Hybrid work-from-home/in-office model

Comprehensive benefits package

Professional growth opportunities

Job summary

The College of Physicians and Surgeons of British Columbia (CPSBC) is seeking a Manager, Communications to partner with leaders and staff to shape CPSBC’s communications policy and engagement strategy. The role leads multiple projects, oversees the social media program, coordinates media responses and raises CPSBC’s public profile while providing department leadership in the director’s absence.

You will mentor a small team, translate complex policy information into clear language, and drive

Qualifications

• Post-secondary degree in communications, public relations, journalism or related field (graduate degree would be considered an asset), or equivalent combination of education and experience
• Five to seven years of related experience in a corporate communications department, including experience with brand and reputation management, social media and supporting organizational change initiatives
• Experience working in a regulatory environment, BC’s health-care system, or a similarly complex setting would be considered an asset
• People management experience, including performance planning, mentoring and developing team members
• Experience providing leadership and direction in a contact centre would be considered an asset
• Exceptional research, writing, proofreading and editing skills for a variety of communication materials such as website content, newsletter articles, briefing notes, backgrounders, news releases, and mass emails to licensees
• Able to translate complex technical concepts into plain language for different audiences; keen attention to detail is critical
• Able to communicate effectively and persuasively with all levels of the organization and with licensees, board and committee members, government, suppliers and vendors, etc.
• Able to advise other departments, determine their communications needs and identify solutions
• Superior interpersonal and oral communication skills, applied to public speaking and presentations
• Strong technical skills including web and social media content management systems, video editing software, graphic design programs, etc.
• Superior knowledge of standard Microsoft Office programs
• Strong knowledge of current trends in digital/social media; experience developing and managing social media campaigns, including providing recommendations for new digital content, tools and strategies
• Able to work independently and as a team to accomplish multiple tasks to a high standard; focused on achieving established department objectives
• Able to lead, mentor and develop a small team and create a supportive, respectful, fun working environment; promote high standards of ethics and professionalism
• Demonstrated poise and professionalism, tact and discretion

Responsibilities

• Plan, manage and implement communications programs and activities to support all of CPSBC’s departments and programs
• Establish and maintain effective, collaborative working relationships with internal and external audiences and partners, including CPSBC leadership and staff, board and committee members, Ministry of Health, health authority and partner agency counterparts
• Manage complex issues and protect organizational reputation by leading crisis communications planning
• Maintain and manage CPSBC’s brand strategy, and ensure content adheres to established brand and document standards, templates, and editorial style guide
• Support the ongoing evolution of communications channels, including identifying opportunities for digital storytelling to educate and build awareness about the CPSBC’s role, mandate and activities
• Provide communications leadership and counsel to others across the organization (writing and editing, key message development, presentations, etc.)
• Manage CPSBC’s social media program
• Coordinate the information collection and publishing process for corporate reports

Skills

Strategic communications

Writing and editing

Public speaking

Leadership

Interpersonal skills

Crisis communications

Digital storytelling

Project management

Education

Post-secondary degree in communications

Tools

Web content management systems

Video editing software

Graphic design programs

Microsoft Office

Social media management tools

Job description

The College of Physicians and Surgeons of British Columbia (CPSBC) is seeking a Manager, Communications to partner with leaders and staff to shape CPSBC’s communications policy and engagement strategy. The role leads multiple projects, oversees the social media program, coordinates media responses and raises CPSBC’s public profile while providing department leadership in the director’s absence.

You will mentor a small team, translate complex policy information into clear language, and drive