Strategic Communications Analyst – Brand PR & Reputation

PepsiCo Inc.; Mississauga; On-site; CAD 75,000 - 123,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Inclusive culture

Sustainability goals

Professional growth and development

Job summary

PepsiCo Canada is seeking a Communications Analyst (contract) to support external communications for One PepsiCo Canada. This 12-14 month role emphasizes strategy, corporate reputation, and engagement measurement across campaigns and partnerships.

The candidate should be a strong communicator with experience in brand PR, content creation, and monitoring impact through analytics. A collaborative team mindset and adaptability in a dynamic environment are essential.

Qualifications

• Bachelor's degree in English, Communications, Journalism or related field.
• 5-7 years of professional communications experience, preferably with 2 years in a PR agency with direct media interaction.
• Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters.
• Strong expertise in navigating influencer/talent/partnership programming and protocols.
• Strong understanding of social media, including new and emerging channels and analytics.
• Excellent oral and written communication skills—presentations and media materials under tight timelines.
• Unique experiences showing creative instinct and consumer empathy.

Responsibilities

• Serve as communications advisor to PepsiCo Canada's marketing teams on external communications initiatives.
• Support brand PR and corporate reputation plans leveraging ideas, media and influencers for campaigns and launches.
• Review external social media, influencer content, partnerships and sponsorships for potential reputational issues.
• Liaise with PepsiCo Foods US, PepsiCo Beverages US, and cross-functional teams for alignment.
• Stay informed on issues and trends affecting the company and industry.
• Conduct media outreach to trade and local media for our brands.
• Oversee agency teams ensuring timely execution and measurement.
• Support crisis and issues communications as needed.
• Provide cross-portfolio comms support across Foods and Beverages.

Skills

Strong communicator

Strategic thinker

Communications generalist

Corporate reputation

Brand PR

Content creation

Engagement measurement

Cross-functional collaboration

Crisis communications

Education

Bachelor's degree in English, Communications, Journalism or related field

Job description

PepsiCo Canada is seeking a Communications Analyst (contract) to support external communications for One PepsiCo Canada. This 12-14 month role emphasizes strategy, corporate reputation, and engagement measurement across campaigns and partnerships.

The candidate should be a strong communicator with experience in brand PR, content creation, and monitoring impact through analytics. A collaborative team mindset and adaptability in a dynamic environment are essential.