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Discover Saskatoon is seeking a Business Development Specialist to enhance event attraction efforts and build partnerships in sports tourism. This role requires a dynamic professional skilled in sales and event management to advance Saskatoon's profile as a premier destination for events. It offers an opportunity to impact the community through event programming and collaboration.
Discover Saskatoon is the destination marketing and management organization (DMMO) for Saskatoon, focused on elevating the city’s profile as a premier destination for leisure, sport, and business events. We drive economic impact by attracting visitors, securing events, and fostering industry collaboration that grows our vibrant visitor economy. We are seeking an energetic, strategic, and passionate individual to join our team as the Business Development Specialist, Sport & Major Events . If you’re a sales leader, excited by sport tourism, event attraction, and building partnerships that drive real impact—this is your moment. As the Business Development Specialist, you will lead Saskatoon’s sport and cultural event attraction efforts—researching, qualifying, and converting leads into successful bid opportunities. Your work will ensure Saskatoon remains a competitive and compelling host city across provincial, national, and international event landscapes. You will also play a critical role in the advancement of Discover Saskatoon’s Legacy Program, which connects events to community impact and economic sustainability. Reporting to the Manager, Business Development, this role is ideal for a proactive, network-oriented professional with experience in sport tourism, sales, or event management. Research and qualify leads for sport and cultural events. Represent Saskatoon at industry events, FAM tours, and site visits. Partnership Development Cultivate relationships with local, provincial, and national sport organizations. Contribute to the Saskatoon Sport and Major Event Committee and other key forums. Sales Support & Event Strategy Provide event hosting support and help coordinate logistics for key clients. Contribute to content and marketing collateral that supports event attraction. Lead the implementation of the Discover Saskatoon Legacy Project for Sport. Drive event strategies that prioritize long-term community and economic outcomes. Reporting & CRM Management Track all lead activity in Discover Saskatoon’s CRM (Simpleview). Submit monthly reports detailing pipeline progress and event opportunities. Monitor competitive insights and trends in sport and event tourism. You are a dynamic, detail-oriented professional who thrives in a fast-paced, high-performance environment. 3+ years in sales, sport event management, or tourism business development. ~ A strong understanding of the Canadian sport and major event landscape, including rights holders, bid processes, and legacy impact. ~ Excellent project management and time management skills, with the ability to juggle multiple priorities under pressure. ~ A collaborative spirit and a passion for growing Saskatoon’s reputation on the national stage. We are building a destination city—and you will shape its future. o employer-sponsored health, drug, dental, vision, & life insurance coverage o professional development opportunities o other perks including free passes to local events, new experiences, and many other This position is based in-office, in Saskatoon, Saskatchewan with local, provincial & international travel required. 5 hours per week, Monday through Friday, though may require some evening and weekend work, depending on project and event needs.