Sr. Specialist, Marketing

Groupe Dynamite; Mount Royal; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a dynamic and innovative team at a leading fashion retailer where you will play a pivotal role in shaping brand marketing strategies. This exciting position involves collaborating with cross-functional teams to execute annual marketing plans, develop content strategies, and drive brand initiatives. You'll have the opportunity to utilize data analytics to refine marketing approaches while ensuring consistent messaging across all channels. With a commitment to employee growth and a vibrant workplace culture, this role is perfect for someone passionate about fashion and marketing. Embrace the chance to make a meaningful impact in a company that values creativity and inclusivity.

Benefits

Performance-driven bonuses

Group retirement savings program

Flexible group insurance

Employee discount

Exclusive private sample sales

Flexible vacation policy

Qualifications

• 3-5 years of related work experience in marketing.
• Strong written and verbal communication skills in French and English.

Responsibilities

• Develop omni-channel communication strategy to launch initiatives.
• Establish priorities to drive annual brand marketing efforts.
• Partner with Marketing team for events and brand collaborations.

Skills

Digital Marketing

Brand Strategy

Communication Skills

Data Analytics

Event Planning

Education

University degree in Marketing

Tools

Microsoft Office

Google Suite

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

In this role, you will be part of the Brand Marketing team reporting to the Sr. Manager, Brand Marketing for the Dynamite brand. You will also work with cross-functional teams (within Marketing, Creative, E-commerce, Merchandise, etc.) to drive brand marketing strategies and integrated marketing.

Brand Marketing Team Responsibilities:

• Contribute to and execute annual marketing and go-to-market strategies;
• Build seasonal/ monthly/weekly marketing and content strategies;
• Product strategy and briefs;
• Event planning;
• Special activations;
• Brand collaborations;
• Philanthropic strategy.

Key Responsibilities:

• Help deliver brand strategy vision and seasonal content for digital marketing and channel strategies (paid, earned, and owned) that align with the brand and company goals (short-term and long-term);
• Develop omni-channel communication strategy to launch initiatives and programs;
• Responsible for seasonal strategy building and communication with cross-functional partners;
• Establish priorities to drive an annual view of our brand’s marketing efforts and budget;
• Work to build integrated seasonal plans with all channel strategies and execution plans
• Work closely with the Brand team to align weekly content cadence across owned, paid and earned channels, ensuring consistent, brand-aligned messaging across all media;
• Own the brand marketing calendar. Work with Product teams to build seasonal priority calendars and product briefs that are shared with teams;
• Partner with the Marketing team to execute and oversee all events, activations, partnerships, brand collabs, and go-to-market strategy
• Be a leader in customer insights by utilizing insights, data analytics, market research, and owned performance metrics to evaluate campaign performance and build comprehensive strategies and hindsighting to refine channel and content strategy.

Qualifications:

• University degree in Marketing or related field;
• 3-5 years of related work experience;
• Excellent knowledge of Microsoft Office and Google Suite;
• Strong written and verbal communication skills in French and English;
• Excellent organizational skills and detail oriented.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.