Sr. Marketing Program Manager (Corporate Events)

OpenText; Waterloo; On-site; CAD 70,000 - 100,000; Full time

Job summary

OpenText is seeking a Senior Marketing Program Manager for the Corporate Events team. You will be responsible for standardizing event frameworks, supporting large-scale event execution, and ensuring alignment across marketing teams. This role demands strong analytical skills, effective project management, and team collaboration to drive successful outcomes in a dynamic environment.

Qualifications

• Experience in event program management, marketing operations, or field marketing focusing on large-scale events.
• Strong analytical skills with experience in reporting on event performance and pipeline impact.
• Proven ability to develop scalable frameworks aligning regional flexibility with global consistency.

Responsibilities

• Develop and execute the strategy and programs for standardizing event frameworks.
• Lead the planning and execution of Tier 1 events from start to finish.
• Ensure smooth coordination and ownership between Corporate Events and Field Marketing.

Skills

Analytical Skills

Event Program Management

Communication

Leadership

Problem Solving

Tools

Excel

PowerPoint

Job description

Hiring Manager: Amy McDowell

Talent Acquisition Advisor: Natalie Lahoud

Job Code Level: MNP5

Refer Your Friends!

AI-First. Future-Driven. Human-Centered.
At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent AI can't replace to help us shape the future of information management. Join us.

THE IMPACT

The Senior Marketing Program Manager, part of the Corporate Events team, is responsible for developing and executing the strategy and programs that drive standardization of event frameworks across Field Marketing. This role acts as the critical bridge between Corporate Events and Field Marketing, ensuring alignment, consistency, and executional excellence across all regions. The ideal candidate will bring structure and scalability to event planning and reporting, enabling Field Marketing teams with the tools, processes, and best practices needed to deliver high-impact events. In addition, this role plays a hands-on programmatic role in supporting Tier 1 events owned by the Corporate Events team, from planning through execution.

WHAT THE ROLE OFFERS

• Serve as the key liaison between Corporate Events and Field Marketing to ensure alignment and executional success across global and regional events.
• Lead the strategy and project management of initiatives that establish a standardized event framework for Field Marketing, balancing global consistency with regional flexibility.
• Own and evolve the Events Hub, a central resource for scalable, repeatable event processes, templates, and tools.
• Drive pre-, during-, and post-event coordination, ensuring smooth handoffs and clear ownership between Corporate Events and Field Marketing.
• Lead weekly executive-level reporting on event performance, including registration, pipeline, and revenue metrics.
• Oversee the Speaker Bureau process and ensure consistency in speaker content, templates, and approval workflows.
• Optimize visibility into the global event landscape through tools like the Key Event Tracker (or new platforms), enabling accurate planning and reporting.
• Enable Field Marketing with structured onboarding, education, and resources to drive consistent event execution.
• Support key elements of Tier 1 event execution, including expo management, session production, and speaker engagement.

WHAT YOU NEED TO SUCCEED

• Experience in event program management, marketing operations, or field marketing with a focus on large-scale event execution.
• Strong analytical skills with experience in reporting on event performance, pipeline impact, and revenue tracking.
• Demonstrated ability to project manage and establish effective working relationships with a diverse group of business partners, supervisors and peers and senior executives.
• Proven ability to develop scalable frameworks that align regional flexibility with global consistency.
• Extremely organized and pro-active to effectively manage multiple priorities
• Strong communication and leadership skills, with experience in delivering executive-level reports and briefings
• Advanced proficiency in Excel and PowerPoint are essential.
• Robust problem-solving skills and creative thinking to overcome challenges.
• Comfortable operating in a fast paced and dynamic environment.

ONE LAST THING
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us [e-mail] proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.