Sr Manager, Field Marketing

Dayforce; Montreal; On-site; CAD 120,000 - 180,000; Full time

Job summary

Dayforce seeks a Sr. Manager to lead the Enterprise Field Marketing pod, owning the regional ABM strategy and program execution.

You will work closely with Sales, BDRs and cross-functional Marketing teams to design and deliver high-impact programs that move priority accounts and opportunities forward. You will collaborate with senior Sales leaders, craft account-based plays, and drive end-to-end execution while coaching a Field Marketer and maintaining strong performance visibility.

Qualifications

• 10+ years in B2B marketing, with field marketing/ABM experience.
• Proven ability to design and execute integrated programs tied to pipeline.
• Experience running digital, in-person, executive and cross-functional programs.
• Strong analytical skills; comfortable with Salesforce, Marketo, Power BI and Demandbase.
• Clear communicator, able to influence senior leaders and develop talent.

Responsibilities

• Lead the Enterprise Field Marketing pod and set clear, prioritized work.
• Own the Enterprise prospect field marketing strategy for your region/segment.
• Design and execute programs across priority accounts and buying groups.
• Partner with Sales leadership to align on priorities and outcomes.
• Track performance, optimize strategy, and communicate insights to leadership.
• Drive end-to-end program execution with budgets, timelines and stakeholders.
• Coach and develop the supporting Field Marketer and maintain capacity visibility.

Skills

ABM

Strategic marketing

Cross-functional collaboration

Leadership coaching

Salesforce

Marketo

Power BI

Demandbase

Executive communication

Travel availability

Tools

Salesforce

Marketo

Power BI

Demandbase

Job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About The Opportunity

Enterprise Field Marketing at Dayforce partners directly with Sales to drive engagement, pipeline creation, and opportunity progression within priority accounts and segments. This role owns the marketing strategy and execution for the Enterprise prospect segment, translating business priorities into targeted, high-impact programs.

The Sr. Manager serves as the functional lead for the Enterprise Field Marketing pod, providing day-to-day direction, prioritization, coaching, and quality oversight for the supporting Field Marketer.

You’ll work closely with Sales, BDRs, and cross-functional Marketing teams to design and deliver programs that move priority accounts and opportunities forward. This is a hands-on role that requires strong judgment, attention to detail, and the ability to operate effectively in a fast-paced, evolving environment.

What You’ll Get To Do

• Lead the Enterprise Field Marketing pod, setting clear priorities, assigning work across the pod, and ensuring strong execution against Enterprise business needs.
• Own the Enterprise prospect field marketing strategy and plan for your region, segment, and/or program, aligned to business, pipeline, and revenue goals.
• Translate Enterprise business priorities into a clear plan across accounts, opportunities, programs, and investments, ensuring the pod focuses on the highest-value work.
• Own and evolve a defined program or motion (e.g., account-based, regional, segment-focused, and/or executive), including strategy, execution, and performance.
• Design and execute targeted programs across priority prospect accounts and buying groups, including digital, in-person, executive, and/or integrated campaigns.
• Partner closely with Sales leadership to align on account priorities, pipeline needs, engagement strategy, and expected outcomes.
• Build trust and credibility with senior Sales leaders and executives, acting as a strategic marketing partner and providing clear recommendations on where marketing can have the greatest impact.
• Build and lead account-based strategies for priority Enterprise accounts and opportunities, including account selection, prioritization, and engagement approach.
• Partner with Sales and BDR teams to drive activation and follow-through around priority programs and accounts.
• Act as the connective layer between Sales and Marketing, ensuring alignment, clarity, and follow-through.
• Track program performance, pipeline impact, opportunity progression, and engagement signals, using insights to optimize and inform future strategy.
• Apply strong judgment in evaluating and prioritizing program requests and investments, balancing impact, effort, and resources to focus on the highest-value opportunities.
• Drive end-to-end execution of programs, managing timelines, dependencies, budgets, and stakeholders with a high level of accuracy and accountability.
• Represent Enterprise Field Marketing in planning cycles, business reviews, and cross-functional forums, bringing performance insights, risks, and clear recommendations.
• Provide structured guidance, coaching, and feedback to the supporting Field Marketer, strengthening their strategic thinking, commercial judgment, and execution.
• Maintain visibility into pod performance and capacity, escalating risks, resource needs, and decisions that require leadership support.

What Success Looks Like

• Consistent contribution to Enterprise pipeline creation and opportunity progression.
• Strong alignment and trust with Sales leadership and sellers.
• Programs are executed on time, on budget, and with high attention to detail.
• Clear visibility into performance, with the ability to adjust strategy based on results.
• Ability to prioritize effectively and focus on what drives the most impact.

Skills And Experience We Value

• 10+ years in B2B marketing, with experience in Field Marketing and/or ABM roles.
• Strong understanding of how marketing supports enterprise Sales, pipeline, and revenue growth.
• Proven ability to build and execute integrated marketing plans tied to business outcomes.
• Experience running digital, in-person, executive, and integrated marketing programs.
• Comfortable working in a cross-functional, matrixed environment with multiple stakeholders.
• Strong analytical skills, with experience using tools like Salesforce, Marketo, Power BI, and Demandbase.
• High attention to detail across planning, execution, and follow-through.
• Clear communicator, able to translate strategy into actionable plans and align stakeholders.
• Experience coaching, mentoring, and leading other marketers through influence, including setting direction and developing talent without relying on formal reporting lines.
• Travel +/- 20%.

What Would Make You Stand Out

• Ability to distill complex problems into clear, actionable strategies.
• Strong commercial instinct, with a clear understanding of where to focus to drive pipeline.
• Deep experience shaping and leading account-based marketing strategies, including account selection, prioritization, and engagement approach.
• Experience working with senior Sales leaders and complex Enterprise buying groups.
• Experience marketing to HR, payroll, finance, and/or IT audiences, with a strong understanding of HCM and/or HR technology.
• Track record of making high-quality prioritization decisions amid competing priorities.
• Ability to create clarity and momentum in ambiguous situations, driving initiatives forward without defined playbooks.
• Ability to make confident decisions and move forward even when data is incomplete or evolving.
• Ability to lead a pod through influence, setting a high bar, providing clear direction, and ensuring consistent quality and follow-through.
• Ability to own a segment-level point of view, make recommendations to senior leaders, and be accountable for both the strategy and execution required to deliver results.

What’s In It For You

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy.

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Dayforce is committed to providing accommodations for applicants with disabilities throughout the recruitment process. If you require an accommodation, please contact us at [e-mail].

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.