Account Executive Powerpay, Outbound (Bilingual English/French)

Dayforce; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Dayforce is seeking a highly motivated Outbound Sales Account Executive – Bilingual (English/French) to target the Canadian SMB market. This hunter role focuses on prospecting, acquiring new customers for payroll and HR software solutions, and building a robust pipeline.

Ideal candidates have 3+ years in outbound SaaS sales, success in a hunter role, and strong English/French communication. You’ll work with Marketing and Leadership to refine messaging and close deals in a fast-paced environment.

Qualifications

• 3+ years of outbound sales experience, preferably in SaaS or software.
• Proven hunter/new business acquisition track record with meeting/exceeding targets.
• Experience selling into the Canadian SMB market and understanding its needs.

Responsibilities

• Develop and execute an outbound strategy to generate new business in the Canadian SMB segment.
• Conduct cold outreach (calls, emails, networking) and build a healthy sales pipeline.
• Deliver tailored product demos and proposals; negotiate contracts to close new business.
• Maintain CRM records with leads, opportunities and pipeline updates.

Skills

Outbound sales

Hunter mindset

Bilingual English/French

CRM experience (Salesforce)

Education

Bachelor’s degree in Business/Marketing

Tools

Salesforce

Job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better - Reflects our commitment to employees, customers, partners and communities globally.

About The Opportunity

We are seeking a dynamic and results-driven Outbound Sales Account Executive – Bilingual (English/French) to join our sales team, focusing on the Canadian Small and Medium-Sized Business (SMB) market. This is a “hunter” role dedicated to prospecting, identifying, and acquiring new customers for our payroll and HR software solutions. The ideal candidate is a self-starter who thrives on achieving outcomes, demonstrates resilience in developing territory opportunities, and is excited about shaping outbound sales strategy, tools, and content. This is a commission-eligible role.

What You’ll Get To Do

New Business Development

• Prospect and identify new sales opportunities within the Canadian SMB market, driving net-new customer acquisition.
• Conduct outbound prospecting activities, including cold calling, email outreach, and networking.
• Build and maintain a strong sales pipeline.
• Use a consultative sales approach to understand customer needs, deliver tailored presentations, and recommend payroll and HR software solutions that address business challenges.

Territory Management

• Develop and execute a territory plan to maximize market potential and exceed sales targets.
• Identify high-potential market segments and verticals within the Canadian SMB space.
• Track, analyze, and report on territory performance and sales activity.
• Adjust territory strategy as needed to optimize results.

Sales Strategy & Process

• Contribute to the development and refinement of outbound sales strategies.
• Partner with Field Marketing to improve prospect engagement and deal conversion.
• Collaborate with Sales Leadership and Marketing to enhance sales messaging, content, and sales tools.
• Provide market feedback on customer needs, the competitive landscape, and industry trends.
• Support product development and go-to-market strategy through customer insights.

Sales Execution

• Manage the full sales cycle from prospecting through negotiation and close.
• Deliver compelling product demonstrations and proposals.
• Negotiate contracts and successfully close new business.
• Maintain accurate CRM records, including sales activities, leads, opportunities, and pipeline updates.

Experience

Skills and experience we value

• 3+ years of outbound sales experience, preferably in SaaS, software, or technology.
• Demonstrated success in a hunter/new business acquisition role, consistently meeting or exceeding sales targets.
• Experience selling into the Canadian SMB market with an understanding of its unique business needs and challenges.

Skills & Competencies

• Strong prospecting and lead generation skills.
• Fully bilingual in English and French.
• Experience with cold calling, outbound email campaigns, and networking.
• Excellent negotiation and closing abilities.
• Strong objection-handling skills.
• Self-motivated, resilient, and results-oriented.
• Ability to thrive in a fast-paced, target-driven sales environment.
• Strategic thinker with strong prioritization and territory planning skills.
• Experience using CRM platforms (e.g., Salesforce) and sales enablement tools.

What Would Make You Stand Out

• Experience selling payroll, HR, or related business solutions.
• Knowledge of the Canadian business landscape, including relevant regulations and market trends.
• Bachelor’s degree in Business, Marketing, or a related field.

What’s In It For You

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.

This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

Dayforce is committed to providing accommodations for applicants with disabilities throughout the recruitment process. If you require an accommodation, please contact us at [e-mail].

About The Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.

Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs