Sr. Global Product Marketing Manager, Consumer Digital

Resmed; Halifax; Remote; CAD 204,000 - 255,000; Full time

Benefits offered by this job

comprehensive medical, vision, dental,

life

AD&D

disability insurance

Health Savings Account (HSA)

Flexible Spending Account (FSA)

comuter benefits

401(k)

Employee Stock Purchase Plan (ESPP)

Employee Assistance Program (EAP)

tuition assistance

Flexible Time Off (FTO)

11 paid holidays + 3 floating days

14 weeks caregiver leave

Job summary

Resmed is seeking a Senior Global Product Marketing Manager, Consumer Digital, to bring new digital products to market and drive adoption, engagement, retention, and long-term growth. You will shape product positioning, influence strategy, and lead go-to-market plans across the product lifecycle with cross-functional teams.

This remote role is open to candidates in the United States and Canada. You will develop GTM playbooks, define pricing and promotional strategies, monitor performance, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong product marketing experience in digital health or consumer technology.
• Experience bringing digital products to market.
• Proven ability to drive adoption, engagement, and growth.
• Excellent analytical, communication, and presentation skills.

Responsibilities

• Conduct market research and competitive analysis to identify customer needs, market opportunities, and emerging trends.
• Develop product positioning, messaging, and go-to-market strategies for digital products, features, and services.
• Partner with product, marketing, revenue, sales, and customer support teams to align on launch plans and business priorities.
• Create go-to-market playbooks that support successful product launches, adoption, and growth.
• Define pricing, placement, and promotional strategies that balance customer value with business objectives.
• Monitor product performance and customer engagement to identify opportunities for optimization and growth.
• Translate customer insights and feedback into recommendations that influence product strategy and future development.
• Drive visibility and alignment across cross-functional teams by communicating plans, progress, priorities, and results.
• Manage complex initiatives, balancing timelines, resources, and competing priorities to deliver high-quality outcomes.
• Make data-informed decisions that support both short-term performance and long-term product success.
• Identify opportunities to leverage emerging technologies, market trends, and customer behaviours to strengthen product marketing efforts.
• Support the growth of Resmed's consumer digital ecosystem, including experiences that connect healthcare, digital engagement, and customer outcomes.

Skills

Product marketing

Market research

Strategic planning

Cross-functional partnership

Communication & storytelling

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Shape The Future Of Connected Healthcare Experiences.

At Resmed, we're building far more than products. We're creating connected health experiences that help people live healthier, longer lives. As our Senior Global Product Marketing Manager, Consumer Digital, you'll play a critical role in bringing new digital products, features, and services to market while driving adoption, engagement, retention, and long-term growth. You'll combine market insight, strategic thinking, and customer understanding to ensure our digital experiences resonate with consumers around the world.

Working across Consumer Digital, you'll help define product positioning, influence product strategy, lead go-to-market planning, and guide products throughout their lifecycle. This role sits at the intersection of product, marketing, and commercial teams, helping align priorities and translate customer needs into meaningful business outcomes.

Remote role. Open to candidates in the United States and Canada.

What You'll Do

• Conduct market research and competitive analysis to identify customer needs, market opportunities, and emerging trends.
• Develop product positioning, messaging, and go-to-market strategies for digital products, features, and services.
• Partner with product, marketing, revenue, sales, and customer support teams to align on launch plans and business priorities.
• Create go-to-market playbooks that support successful product launches, adoption, and growth.
• Define pricing, placement, and promotional strategies that balance customer value with business objectives.
• Monitor product performance and customer engagement to identify opportunities for optimization and growth.
• Translate customer insights and feedback into recommendations that influence product strategy and future development.
• Drive visibility and alignment across cross-functional teams by communicating plans, progress, priorities, and results.
• Manage complex initiatives, balancing timelines, resources, and competing priorities to deliver high-quality outcomes.
• Make data-informed decisions that support both short-term performance and long-term product success.
• Identify opportunities to leverage emerging technologies, market trends, and customer behaviours to strengthen product marketing efforts.
• Support the growth of Resmed's consumer digital ecosystem, including experiences that connect healthcare, digital engagement, and customer outcomes.

What You'll Bring

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong product marketing experience within consumer technology, healthcare, digital health, or related industries.
• Experience bringing digital products, features, or services to market.
• Demonstrated success growing adoption, engagement, retention, or expansion of consumer-facing products.
• Strong market research, analytical, and strategic planning capabilities.
• Ability to translate customer and market insights into actionable business strategies.
• Excellent communication, storytelling, and presentation skills.
• Experience influencing and leading cross-functional initiatives across multiple stakeholders and teams.
• Strong project management skills with the ability to manage multiple priorities effectively.

Nice to have

• MBA or advanced business qualification.
• Experience marketing digital health, patient engagement, or consumer healthcare solutions.
• Experience working with global products and international markets.

What Sets You Apart

• Consumer Focus: You consistently start with customer needs and use those insights to influence decisions and outcomes.
• Strategic Thinking: You connect market dynamics, business goals, and customer behaviours to create clear direction.
• Ownership: You take initiative, move work forward, and remain accountable for results in complex environments.
• Collaboration: You build trust across functions and bring people together around shared goals.
• Adaptability: You thrive in evolving environments and help teams navigate ambiguity with confidence.
• Curiosity: You actively seek new ideas, challenge assumptions, and stay connected to industry trends and opportunities.

Why Join Resmed

At Resmed, your work has the potential to impact millions of people worldwide. You'll join a team that is redefining how healthcare and technology come together to improve lives. We embrace innovation, experimentation, and continuous learning, while fostering a collaborative environment where great ideas can come from anywhere. You'll work alongside passionate colleagues who are committed to transforming healthcare through digital experiences, and you'll be supported with flexibility, competitive rewards, and opportunities for growth as we continue building the future of connected health.

We are shaping the future at Resmed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members.

Employees scheduled to work 30 or more hours per week are eligible for benefits.

This position qualifies for the following benefits package:

• comprehensive medical, vision, dental, and life
• AD&D
• short-term and long-term disability insurance
• sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• tuition assistance

Employees receive Flexible Time Off (FTO), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

A reasonable estimate of the current range for this position is: $144,000 - $180,000 USD.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, We commit to respond to every applicant.