Sr. Copywriter

INNOCEAN Canada; Toronto; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Great Place to Work recognition

Flexible hybrid work setup

Generous time off

Employer-paid benefits coverage

Learning & development fund

Job summary

INNOCEAN Canada is seeking a senior copywriter to lead ideas from concept to execution, shaping language and storytelling across integrated client work. You will guide copy development, balance big-picture thinking with hands-on craft, and mentor junior writers to raise the creative bar across the team.

You’ll collaborate with Art Directors and cross-functional teams to ensure work is on strategy, on brief, and on brand, while contributing to new business efforts and strategic initiatives.

Qualifications

• Typically 5–8 years of copywriting experience in an agency or creative environment.
• Degree or diploma in Advertising, Communications, Writing, or related field.
• Advanced writing skills across multiple formats and channels.
• Ability to think conceptually and execute ideas with precision and consistency.
• Strong understanding of tone, voice, and brand storytelling.
• Experience mentoring or guiding junior writers.

Responsibilities

• Develop strong, original copy and creative concepts across brand, retail, digital, social, print, web, and broadcast channels.
• Lead copy development on key projects, ensuring work is strategically sound, on brief, and on brand.
• Collaborate with Art Directors to concept and execute integrated ideas.
• Translate client objectives into compelling creative platforms and executions.
• Write copy for headlines, scripts, long-form content, social posts, websites, emails, and campaign toolkits.
• Present work and rationales clearly to teams and clients.
• Mentor and support junior writers to raise craft and confidence.
• Contribute to new business efforts, pitches, and strategic initiatives.

Skills

Copywriting

Strategic thinking

Mentoring writers

Collaboration

Creative writing

Presentation

Education

Advertising degree

Tools

Microsoft Office

Google Workspace

Job description

We're looking for a senior creative voice who brings both strategic thinking and refined craft to every brief someone who can lead ideas from concept to execution, elevate the work around them, and write with the kind of clarity and conviction that moves people. If you're a seasoned copywriter who loves the craft, champions bold ideas, and genuinely enjoys helping others grow, we'd love to hear from you.

About us

INNOCEAN Worldwide Canada is an award-winning global marketing and communications company based in Toronto with offices across 16 countries and growing. At Innocean, we believe the future of business belongs to companies and brands that understand how to create memorable customer experiences. We are passionate about creating extraordinary value to our clients, providing bespoke solutions that propel their business forward locally, nationally, and internationally.

Position Summary

As a Senior Copywriter at INNOCEAN Canada, you are a lead creative voice shaping ideas, language, and storytelling across integrated client work. You bring strategic thinking and refined craft to every brief, guiding copy development from concept through execution while mentoring junior writers. This role is ideal for an experienced writer who balances big-picture thinking with hands-on excellence and helps raise the creative bar across the team.

Key Responsibilities

• Develop strong, original copy and creative concepts across brand, retail, digital, social, print, web, and broadcast channels.
• Lead copy development on key projects, ensuring work is strategically sound, on brief, and on brand.
• Collaborate closely with Art Directors to concept and execute integrated creative ideas.
• Translate client business objectives, insights, and briefs into compelling creative platforms and executions.
• Write copy for a wide range of deliverables including headlines, scripts, long-form content, social posts, websites, emails, and campaign toolkits.
• Present creative work and rationales clearly and confidently to internal teams and clients.
• Participate actively in creative reviews, applying and giving constructive feedback.
• Mentor and support junior writers, helping develop craft, confidence, and creative thinking.
• Contribute to new business efforts, pitches, and strategic initiatives alongside creative and account leadership.
• Partner with Account, Strategy, and Production teams to ensure work is delivered efficiently and at a high standard.
• Maintain awareness of cultural trends, evolving platforms, and changes in how people engage with content.

Qualifications & Experience

• Typically 5-8 years of copywriting experience in an agency or creative environment.
• Degree or diploma in Advertising, Communications, Writing, or a related field, or equivalent experience.
• Advanced writing skills across multiple formats and channels.
• Ability to think conceptually and execute ideas with precision and consistency.
• Strong understanding of tone, voice, and brand storytelling.
• Experience writing for digital-first platforms including social, web, CRM, and content ecosystems.
• Understanding of how copy adapts across paid, owned, and earned channels.
• Comfort working within integrated campaigns spanning multiple media types.
• Experience mentoring or guiding junior writers.
• Strong collaboration skills with Art Directors, Designers, and cross-functional teams.
• Clear communicator able to articulate ideas and creative rationale.
• Proficiency in writing and presentation tools such as Microsoft Office or Google Workspace.
• Familiarity with creative workflows, project management tools, and review processes.
• Comfort reviewing copy within layouts, storyboards, scripts, and rough cuts.
• Awareness of how AI tools can support ideation, iteration, and refinement.

What you’ll love about working at INNOCEAN Canada

• People-first and Inclusive of all — we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
• Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
• Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!
• Your Wellbeing is all-important - A Fully employer paid benefits coverage, flex spending wellness account, RRSPs, confidential individual counselling, and paid personal days
• Learning and development fund, and coaching and mentorship in your day-to-day to fuel your growth

Additional information:

This is an active, approved role.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.

Note - If you already have a creative partner, we’re happy to meet you together. If you don’t, that’s completely fine too. We’re looking for the right creative talent, whether you come as a duo or on your own.