Senior Copywriter

Burson; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Professional development programs

Job summary

Burson is seeking a Senior Copywriter to join our Canada creative team. You will lead earned‑first storytelling, craft copy for multi‑channel campaigns, and partner with Art Directors, Strategists, and Account teams to shape holistic creative approaches.

You are a strong writer with presentation skills and a track record on integrated campaigns, capable of guiding multidisciplinary teams in a fast‑paced environment.

Qualifications

• 4–7+ years of experience in a fast-paced, integrated agency environment.
• Proven experience as a lead copywriter on integrated campaigns.
• Bachelor’s degree in Advertising, Marketing, Communications, English, Journalism or a related field preferred.

Responsibilities

• Lead the development of copy and creative concepts for earned‑first campaigns, integrated social/digital campaigns, activations, and content.
• Craft persuasive, accurate, and impactful copy across digital, print, video, social, experiential and other platforms, grounded in insights and compliant with brand guidelines and regulatory requirements.
• Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
• Identify and pursue creative opportunities beyond the brief to deliver unexpected and impactful ideas; develop and deliver compelling creative presentations to clients.
• Take direction from the Executive Creative Director, continually elevating the quality of work.
• Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions‑oriented thinking.

Skills

Copywriting

Storytelling

Presentation skills

Adobe Creative Suite

Office 365

AI tools

Education

Bachelor's degree in Advertising, Marketing, Communications, English, Journalism or related field

Tools

Adobe Creative Suite

Job description

Who We Are

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open—to help our clients navigate change, capture opportunity and deliver transformational growth.

More About the Role

You’ll be joining a creative team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson Canada client roster to ideate, develop, and produce earned‑first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

What We Are Looking For

• Senior Copywriter with a passion for earned‑first storytelling.
• Experience developing and launching earned‑first creative ideas across multiple touchpoints.
• A strong appetite for creative problem‑solving and the ability to guide multidisciplinary teams.
• Ontario‑based candidates preferred; legally authorized to work in Canada.

You Are

• An earned‑first storyteller.
• Smart, direct, and a clear communicator.
• A thinker and a doer, always willing to roll up your sleeves and help the team.
• Obsessed with attention to detail.
• An optimist who remains calm and focused.
• A fresh thinker who embraces new challenges.
• Adaptable and effective in a fast‑paced environment.
• A cultural sponge and creative trend enthusiast.

Responsibilities

• Lead the development of copy and creative concepts for earned‑first campaigns, integrated social/digital campaigns, activations, and content.
• Craft persuasive, accurate, and impactful copy across digital, print, video, social, experiential and other platforms, grounded in insights and compliant with brand guidelines and regulatory requirements.
• Collaborate closely with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
• Identify and pursue creative opportunities beyond the brief to deliver unexpected and impactful ideas; develop and deliver compelling creative presentations to clients.
• Take direction from the Executive Creative Director, continually elevating the quality of work.
• Work directly with clients to offer creative counsel, navigating and resolving execution roadblocks with solutions‑oriented thinking.

Skills

• Exceptional conceptual and writing skills, with a proven ability to tell compelling stories, especially for pharmaceutical audiences.
• Strong problem‑solving abilities and strategic thinking.
• Confident and engaging presentation skills.
• Proficiency in Adobe Creative Suite (conceptual understanding for copy), Office 365, AI tools, and Mac environments.

Background

• 4‑7+ years of progressive experience in a fast‑paced, integrated agency environment, with a strong portfolio showcasing earned‑first thinking.
• Proven experience as a lead copywriter on integrated campaigns.
• Bachelor’s degree in Advertising, Marketing, Communications, English, Journalism or a related field preferred.

You Belong At Burson

Our vision is for Burson to be the leading “academy company” for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues elevate their skills, expand their networks, and produce the best solutions for today’s leading brands. Our commitment to growth is reflected in robust benefits and people programs, including professional development, mentorship, an inclusive culture and packages designed to reward and retain top talent.

We’re an agency of learn‑it‑alls and value talent from all backgrounds and identities. The hybrid model supports in‑office presence around four days a week; accommodations and flexibility can be discussed during the interview process.