Sr. Content Specialist

Whistler Blackcomb Holdings Inc; Whistler; On-site; CAD 46,000 - 62,000; Full time

Job summary

Vail Resorts is the world's leading mountain resort operator, with 42 resorts across 17 states and four countries. The Communications Team is responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass.

Our resort-based communications teams manage strategic communications, PR, content creation and resort social media channels with the mission of providing an Experience of a

Qualifications

• Experience in communications, social media strategy, storytelling, copywriting and content creation, including photo and video capture/editing.

Responsibilities

• Oversee social media strategy, content calendar and execution.
• Create and adapt storytelling to bring resort brands to life across platforms.
• Collaborate with communications and marketing to ensure brand-aligned content and messaging.
• Maintain a structured content production calendar and cadence.
• Assist with community management and reporting for resort channels.
• Capture, produce, edit and publish multimedia content on powder days and peak times.

Job description

Now hiring for winter 2026/27 - Cooks, Drivers, Instructors & more.

Come work and play in the mountains! Whether it's your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons


• MORE employee discounts on lodging, food, gear, and mountain shuttles


• RSP Options (after 12 months or 2000 cumulative hours of service)


• Employee Assistance Program


• Excellent training and professional development


• Referral Program

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)


• Critical Illness and Accident plans

Job Summary:

Vail Resorts is the world's leading mountain resort operator, with 42 resorts in 17 states and four countries. The Communications Team is responsible for promoting Vail Resorts and its values; each of our world-class resorts; and the product that provides guests with unrivaled access to all of them, the Epic Pass. Our resort-based communications teams manage strategic communications, PR, content creation and resort social media channels with the mission of providing an Experience of a Lifetime for our guests.

The Senior Specialist of Content at Whistler Blackcomb is a vital member of the mountain communications team, assisting with the management and strategy of resort social media channels and organic content creation.

This role, located in Whistler, will develop and execute social media strategy, organize content calendars and execute content plans, while capturing of timely, in-the-moment photo and video content assets from the resort experience to leverage across Vail Resorts various marketing channels and platforms. This position will assist in capturing and producing the creative and content elements needed to promote the resort and includes strategic planning, content capture, production, posting, distribution and community management of channels including social media, website, PR/marketing distribution channels and more.

The Senior Specialist of Content will assist in helping promote and build resort brand awareness and reputation. They will also support driving visitation to the resorts and other company priorities through high-quality content creation. They will be involved in the content and creative aspects of bringing the resorts stories to life while ensuring the content follows the clearly defined brand and communications guidelines.

They will have their hands in many different types of on-the-ground communications projects and be responsible for delivering results on time in a fast-paced environment. Flexibility and a positive attitude are crucial for this role.

The ideal candidate will have experience in communications, social media strategy, storytelling, copywriting and content creation, including excellent photo and video capture and editing skills.

Job Specifications:

• Starting Wage: $23.59/hr - $31.45/hr


• Shift & Schedule Availability: Full Time, Year Round


• Minimum Age: At least 18 years of age


• Housing Availability: No

Job Responsibilities:

• Oversight of social media strategy, content calendar and execution


• Utilize strong storytelling skills to bring the resort brands to life across a variety of platforms and mediums.


• Work closely with the communications and marketing team to create content and messaging that is in line with the resort brand.


• Maintain a content production calendar, with an organized schedule of cadenced messaging needs.


• Assist with community management of resort social media channels and reporting.


• Assist with ideation and creation of multimedia content and creative asset development for social media, digital, video, website, blogs, and other platforms.


• Independently capture, shoot, edit and publish multimedia content under tight deadlines. Expectation to capture content on all powder days and post in a timely manner.


• Assist with larger-scale brand and marketing photo and video shoots.