Sr. Associate, Marketing

Trillium Health Partners; Mississauga; Hybrid; CAD 67,000 - 78,000; Full time

Job summary

Trillium Health Partners is seeking a Senior Associate, Marketing to develop and execute integrated campaigns supporting fundraising, donor engagement, and community awareness. You will collaborate with internal stakeholders, hospital partners, vendors, and agencies to optimize performance and strengthen brand visibility.

The role requires strategic thinking, strong project management, and analytics to drive results in a fast-paced environment.

Qualifications

• Post-secondary education in Marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of progressive experience in marketing, communications, campaign management, or a related discipline.
• Experience managing integrated marketing campaigns across multiple channels.
• Experience working with external agencies, vendors, and cross-functional stakeholder groups.
• Experience supporting fundraising, nonprofit, healthcare, or mission-driven organizations is considered an asset.

Responsibilities

• Support the development and execution of integrated marketing campaigns that align with organizational priorities and fundraising objectives.
• Develop campaign briefs, implementation plans, content recommendations, and project schedules.
• Plan and coordinate marketing initiatives across multiple channels, ensuring campaigns are delivered on time and within budget.
• Apply audience insights, market research, and campaign performance data to optimize marketing strategies and outcomes.
• Maintain brand consistency across all communications and marketing materials.

Skills

Campaign management

Integrated marketing

Analytics

Brand management

Project management

Education

Post-secondary education in Marketing

Tools

CMS

Analytics platforms

MS Office

Job description

Position Title

Sr Associate, Marketing

JOB DESCRIPTION

Status

Full Time, Permanent

Hiring Salary Range

$66,820 - $77,957 To ensure fair and equitable pay at THPF, salary will be based on your years of experience, skills and qualifications relevant to the role

Work Location:

Hybrid - 1 day per week in the office at 2085 Hurontario Street with occasional work at hospital sites – Mississauga, Credit Valley Hospital and Queensway Health Centre sites.

About Us

At Trillium Health Partners Foundation (THPF), we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.

Our vision is bold: build a new kind of health care for a healthier community.

We are the driving force behind Trillium Health Partners. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.

Our 60+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.

We operate with respect, collaboration and a drive for excellence and have already made a massive impact! Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.

While we love setting records, we are hungry for more and need your help getting there.

Join us to help revolutionize the future of health care in the West GTA.

THE ROLE

The Senior Associate, Marketing plays a key role in developing and executing integrated marketing strategies that support fundraising, donor engagement, community awareness, and organizational growth. Reporting to the Senior Manager, Marketing, this position leads the planning, delivery, and optimization of multi-channel marketing campaigns, working closely with internal stakeholders, hospital partners, vendors, and agencies. The successful candidate combines strategic thinking with strong project management and analytical skills to drive campaign performance, strengthen brand visibility, and support fundraising objectives. This role requires an experienced marketing professional who can manage multiple priorities, influence cross-functional teams, and deliver high-quality marketing initiatives in a fast-paced environment.

Responsibilities

• Support the development and execution of integrated marketing campaigns that align with organizational priorities and fundraising objectives.
• Develop campaign briefs, implementation plans, content recommendations, and project schedules.
• Plan and coordinate marketing initiatives across multiple channels, ensuring campaigns are delivered on time and within budget.
• Apply audience insights, market research, and campaign performance data to optimize marketing strategies and outcomes.
• Maintain brand consistency across all communications and marketing materials.
• Lead marketing projects from concept through execution, coordinating internal teams, external agencies, and vendors.
• Build strong partnerships with fundraising, philanthropy, donor experience, communications, digital, and hospital stakeholders.
• Facilitate project meetings, provide status updates, and ensure accountability for deliverables and timelines.
• Present recommendations, campaign results, and strategic insights to stakeholders and leadership.
• Support continuous improvement of marketing processes, workflows, and project management practices.
• Monitor key performance indicators and campaign metrics to assess effectiveness and identify opportunities for improvement.
• Develop reports and actionable insights to support strategic decision-making.
• Use data-driven approaches to optimize campaign performance, audience engagement, and return on investment.
• Conduct market and competitive analysis to inform campaign planning and business decisions.
• Manage relationships with agencies, media partners, creative vendors, and other external suppliers.
• Oversee vendor contracts, project estimates, invoices, and performance expectations.
• Support the development and management of marketing budgets and forecasts.
• Monitor spending and campaign ROI to ensure effective use of resources.
• Support the development and execution of content strategies that enhance brand awareness and engagement.
• Collaborate with creative teams to produce compelling marketing materials and storytelling content.
• Ensure all communications adhere to organizational brand standards and best practices.
• Stay informed on emerging marketing trends, technologies, and fundraising practices to drive innovation and continuous improvement.

Skills & Experience

• Post-secondary education in Marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of progressive experience in marketing, communications, campaign management, or a related discipline.
• Experience managing integrated marketing campaigns across multiple channels.
• Experience working with external agencies, vendors, and cross-functional stakeholder groups.
• Experience supporting fundraising, nonprofit, healthcare, or mission-driven organizations is considered an asset.
• Strong understanding of marketing strategy, campaign planning, audience segmentation, and brand management.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Demonstrated ability to build relationships and influence stakeholders without direct authority.
• Strong analytical skills with experience interpreting campaign data and translating insights into action.
• Experience developing reports, dashboards, and performance metrics.
• Excellent written, verbal, and presentation communication skills.
• Strong attention to detail and commitment to quality assurance.
• Proficiency with digital marketing, content management systems, analytics platforms, and Microsoft Office applications.
• Ability to work independently while collaborating effectively within a team environment.
• Adaptable, resourceful, and comfortable working in a fast-paced, deadline-driven environment.

Every application is reviewed by a human recruiter and all hiring decisions are made by people. All positions posted on the Trillium Health Partners Foundation Careers Site represent current vacancies, unless otherwise posted in the job description.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code Trillium Health Partners Foundation will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment and selection process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

We thank all those who apply but only those selected for further consideration will be contacted.