Sr. Analyst, Retail Financing Marketing

Fairstone Financial Inc.; Toronto; Hybrid; CAD 75,000 - 84,000; Full time

Benefits offered by this job

Award-winning culture

Hybrid work model

Generous vacation & wellness days

Comprehensive benefits

Job summary

Fairstone Bank is seeking a Senior Analyst, Marketing with 5+ years of B2B marketing experience to join its Marketing team in Canada. The role focuses on executing partner-focused marketing programs, strengthening relationships, supporting product launches, and coordinating creative assets across channels.

The ideal candidate will have a Bachelor’s degree in journalism, communications, or marketing, excellent writing skills in English and French, and a track record of delivering effective,

Qualifications

• 5+ years of B2B marketing or communications experience with successful track record in tactical execution.
• Strong writing and editing skills and ability to craft copy for English and French channels.
• Experience working with creative teams and external agencies.
• Proven project management and multitasking capabilities.
• Excellent communication, diplomacy and relationship-building skills.

Responsibilities

• Execute marketing programs aimed at new and existing business partners in markets across Canada.
• Collaborate with Account Managers to optimize marketing assets across channels.
• Support product launches, client acquisition and retention initiatives.
• Develop marketing plans and activate tactics with measurable results.
• Lead creative agencies and coordinate with internal teams on collateral and channels.
• Review and update partner- and consumer-facing communications.
• Ensure brand consistency in all messaging and materials.
• Participate in market research and competitive analysis to strengthen messaging.

Skills

B2B marketing

Organizational skills

Writing & editing

Communication & diplomacy

MS Office

Education

Bachelor’s degree in journalism, communications, or marketing

Tools

MS Office

Job description

Who we are

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

About the role

Fairstone is looking for a Sr. Analyst, Marketing with 5+ years' B2B marketing experience to join our Marketing team.

What you’ll do

• Execute marketing programs aimed at new and existing business partners in markets across Canada
• In collaboration with retail financing Account Managers, strengthen partner relationships by participating in meetings and proposing the right mix/match of marketing assets and channels
• Support teams across the organization for product launches, acquisition and retention efforts, and initiatives and communications aimed at enhancing partner and consumer experiences
• Participate in the development of marketing plans, as well as activate tactics and report on their effectiveness
• Direct creative agencies and collaborate with internal creative and sales teams to develop and update marketing programs, collateral and channels
• Collaborate with cross-functional teams to review and update partner- and consumer-facing communications
• Write, review and edit French and English copy for internal- and external-facing collateral, campaigns and channels
• Update the financing promotion resource center website, which houses collateral and reference documents to help our partners promote financing to their customers
• Ensure consistent use of name, logo and brand attributes and that the message and tone of all communications adhere to brand standards
• Assist with developing and launching customer- and partner-experience surveys, as well as reporting on results and identifying areas for improvement
• Conduct market research and competitive analysis to strengthen brand-related messaging, and provide insights to the product and sales teams to help them continually innovate
• Comply with company policies and procedures, and uphold Fairstone's mission, vision and values
• Maintain creative library and approval documentation

What we’re looking for

• 5+ years of B2B marketing or communications experience with successful track record in tactical execution
• Bachelor’s degree or higher in journalism, communications, marketing
• Strong organizational skills with the ability to successfully manage multiple projects and maintain accuracy in a fast-paced environment
• Superlative writing and editing skills
• Experience working with a creative team and external agencies, including creative, data and production vendors
• Outstanding problem-solving and analytical skills
• Superb communication and diplomacy skills toward fostering positive relationships with peers, management, and partners
• High degree of proficiency with the MS Office product suite
• Financial services sector and/or B2B marketing experience are considered assets

What you’ll love about working here

• Award-Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada’s Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life's big moments.

What you can expect - pay & process

Expected base salary range is $75,000 - $84,000, plus the opportunity to earn an annual incentive bonus tied to performance.

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

Additional information

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

Language preference

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Equal Opportunity and Inclusion

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Employment Details

Time Type: Full time

Job Type: Permanent

Recognition

RECOGNIZED AS ONE OF MONTREAL'S TOP EMPLOYERS (2025)

Company Profile

Fairstone Bank of Canada and its subsidiaries, including Fairstone Financial Inc. and Home Trust Company, deliver innovative, accessible and reliable financial solutions that enable Canadians to reach their financial goals. Collectively, we offer residential and commercial mortgages, consumer deposits and GICs, retail and automobile financing, credit cards and digital lending, in addition to unsecured and secured personal loans online and at more than 255 branches coast to coast. With a long-established history, we are proud to be Canada's leading alternative lending bank. More at FairstoneBank.ca