Sr. Analyst, Retail Financing Marketing

fairstone; Toronto; Hybrid; CAD 75,000 - 84,000; Full time

Benefits offered by this job

Hybrid work model

Great benefits

Wellness days

Annual incentive bonus

7% employer retirement match

Employee discounts

Job summary

Fairstone is seeking a Sr. Analyst, Marketing with 5+ years of B2B marketing experience to join our Marketing team.

The successful candidate will execute marketing programs for Fairstone's Retail Financing business line and support initiatives across automobile financing, credit cards and direct lending. You will write, review and edit French and English copy, develop marketing plans, activate tactics, and report on their effectiveness while collaborating with cross-functional teams.

Qualifications

• 5+ years of B2B marketing or communications experience with successful track record in tactical execution.
• Strong writing and editing skills.
• Experience working with a creative team and external agencies.

Responsibilities

• Execute marketing programs aimed at new and existing business partners in markets across Canada.
• Collaborate with Account Managers to strengthen partner relationships and select the right mix of marketing assets.
• Support product launches, acquisition and retention efforts, and communications for partner and consumer experiences.
• Develop marketing plans and activate tactics while reporting on effectiveness.
• Guide creative agencies and internal teams to update programs and collateral.

Skills

B2B marketing

Project management

Writing & editing

Analytical skills

Communication

Education

Bachelor's degree in journalism, communications, marketing

Tools

MS Office

Job description

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

About the role:

Fairstone is looking for a Sr. Analyst, Marketing with 5+ years' B2B marketing experience to join our Marketing team. The successful candidate will execute marketing programs and projects for Fairstone's Retail Financing business line, as well as occasionally support marketing initiatives across automobile financing, credit cards and direct lending business lines.

What you'll do:

• Execute marketing programs aimed at new and existing business partners in markets across Canada
• In collaboration with retail financing Account Managers, strengthen partner relationships by participating in meetings and proposing the right mix/match of marketing assets and channels
• Support teams across the organization for product launches, acquisition and retention efforts, and initiatives and communications aimed at enhancing partner and consumer experiences
• Participate in the development of marketing plans, as well as activate tactics and report on their effectiveness
• Direct creative agencies and collaborate with internal creative and sales teams to develop and update marketing programs, collateral and channels
• Collaborate with cross-functional teams to review and update partner- and consumer-facing communications
• Write, review and edit French and English copy for internal- and external-facing collateral, campaigns and channels
• Update the financing promotion resource center website, which houses collateral and reference documents to help our partners promote financing to their customers
• Ensure consistent use of name, logo and brand attributes and that the message and tone of all communications adhere to brand standards
• Assist with developing and launching customer- and partner-experience surveys, as well as reporting on results and identifying areas for improvement
• Conduct market research and competitive analysis to strengthen brand-related messaging, and provide insights to the product and sales teams to help them continually innovate
• Comply with company policies and procedures, and uphold Fairstone's mission, vision and values
• Maintain creative library and approval documentation

What we're looking for:

• 5+ years of B2B marketing or communications experience with successful track record in tactical execution
• Bachelor's degree or higher in journalism, communications, marketing
• Strong organizational skills with the ability to successfully manage multiple projects and maintain accuracy in a fast-paced environment
• Superlative writing and editing skills
• Experience working with a creative team and external agencies, including creative, data and production vendors
• Outstanding problem-solving and analytical skills
• Superb communication and diplomacy skills toward fostering positive relationships with peers, management, and partners
• High degree of proficiency with the MS Office product suite
• Financial services sector and/or B2B marketing experience are considered assets

What you'll love about working here:

• Award-Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.
• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• On-Site Fitness: Gym access at our London and Montreal offices.
• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
• Family Support: Parental leave top-up program to help you during life's big moments.

What you can expect - pay & process:

Expected base salary range is $75,000 - $84,000, plus the opportunity to earn an annu