Sr. Analyst, Marketing Insights - Ford

VML; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in advertising services is seeking a Senior Analyst in Marketing Insights to join their team. This role involves transforming data into actionable insights that support marketing strategies and drive business growth. The ideal candidate will have strong analytical skills, experience in analytics, and a collaborative spirit. Additionally, working in a hybrid environment allows for flexibility while fostering creativity and connection among team members.

Qualifications

• 4+ years experience in analytics, strategic planning, or related field.
• Automotive Marketing experience a plus.
• Familiarity with industry tools such as mTAB, JD Power PIN+, etc.

Responsibilities

• Collaborate with team members to develop deep consumer insights.
• Mine and analyze large data sets to extract key trends.
• Deliver insights that inform marketing strategies.

Skills

Strong Excel skills

Creative thinking

Data analysis

Education

Bachelor's degree or equivalent experience

Tools

mTAB

JD Power PIN+

S&P Catalyst

ZeroSum Inventory

Kantar

Job description

1 week ago Be among the first 25 applicants

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Senior Analyst, Marketing Insights - Ford VML is looking for a smart, curious, and business-savvy individual to join our Marketing Effectiveness and Innovation Group. As a core member of the Marketing Insights Team, the Senior Analyst will collaborate closely with internal teams and client counterparts to transform data into compelling, actionable insights. Reporting to the Associate Director of Marketing Insights, this role combines analytical rigor with creative storytelling to help drive strategic decisions and support business growth. They will also partner with Account, Strategy, and Media teams to help integrate analytics across the agency’s work. What is in it for you? Ability to make an immediate impact:VML is committed to redefining how behavioral and social sciences shape modern marketing. Build the Future: Work on innovative projects that challenge the status quo. Fun:Growth is fun! Positive team culture! Collaborative, energized culture: Join a supportive team that values curiosity, experimentation, and continuous learning.

What you will do… Support a variety of Marketing Effectiveness and Innovation initiatives, including (but not limited to) the following: Collaborate with core analytics team members and others at VML to develop deep consumer insights Mine and analyze large, complex data sets to extract key trends and performance drivers. Craft compelling stories using information such as: source of sales, conquest/defection, customer demographics/psychographics, trend analysis, advertising spend, incentives, etc. Deliver insights that inform marketing strategies and support high-priority business questions Operate effectively in a fast-paced environment Maintain and support all company standards as specified within the Quality Management System Perform other duties and projects as needed

What it takes… Deep curiosity and drive to understand “why.” Familiarity with multiple tools such as: mTAB, JD Power PIN+, S&P Catalyst, ZeroSum Inventory, Kantar and other industry tools a plus Strong Excel and PowerPoint skills Creative thinking that can connect the dots to craft insightful narratives. Ability to operate cross-functionally as a member of an integrated VML team while delivering on client needs Bachelor’s degree or equivalent experience preferred 4+ year experience in analytics, strategic planning, or a related field Automotive Marketing experience a plus

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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