Specialist, Social Media & Content Creation

Dreww; Montreal; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

An innovative marketing agency is seeking a passionate Specialist in Social Media & Content Creation to join their dynamic team. This role offers the unique opportunity to shape culture and influence consumer habits through engaging short-form video content on platforms like Instagram and TikTok. You will lead the creative process, from ideation to execution, while managing a portfolio of brands and building engaged communities. With a hybrid work model and a culture that values creativity and initiative, this position is perfect for those eager to make a significant impact in the marketing landscape. Join a forward-thinking team dedicated to excellence and creativity!

Benefits

2 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

Unlimited paid sick days

Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Budget for training, workshops, and conferences

Qualifications

• 1-8 years of experience in agency or content creation roles.
• Proven skills in creating engaging short-form video content.
• Bilingual in French and English, both written and spoken.

Responsibilities

• Manage day-to-day operations of social media for various brands.
• Oversee content strategy, production, and community management.
• Generate creative ideas for short-form videos and execute shoots.

Skills

Social Media Management

Content Creation

Video Production

Community Management

Creative Ideation

Meta Ads Manager

TikTok Ads Manager

Bilingual (French and English)

Education

Degree in Marketing

Degree in Communications

Degree in Filmmaking

Tools

Video Editing Software

Analytics Tools

Cameras and Lighting Equipment

Job description

Specialist, Social Media & Content Creation

Dreww is a marketing agency specialized in full-funnel social media demand generation. We help large corporations and high-growth startups build their brand and grow their revenue. Our expertise lies in creating demand for our clients products and services through always-on social media strategies and converting that demand into paying customers via various acquisition strategies.

Our Mission

To shape culture and influence consumer habits at scale.

Who we are

We are a team of highly passionate content creators, brand builders, and growth hackers dedicated to shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in this world. Dreww is not your typical corporate 9 to 5 job; it’s a place for those who seek more than just a paycheck. We go to great lengths to ensure our work shapes culture and influences consumer habits at scale, obsessing over the final 1%. Our work environment is structured to support and encourage excellence, helping our team members reach their full potential and produce the best work of their careers. Performance at Dreww is measured by the impact you have in helping us achieve our mission, regardless of your role. We evaluate the speed at which you learn, the quality and independence of your work, and your capacity to quickly grasp new concepts and execute with confidence and conviction. Individuals who excel with high-level direction, take ownership, get things done without being asked, and demonstrate proactivity and initiative thrive at Dreww. Learn more about our culture by visiting https://dreww.ca/jobs/ .

Role Overview

• Title: Specialist, Social Media & Content Creation
• Work Setting: Hybrid
• Employment Type: Full-Time
• Experience Level: Mid-Level
• Start Date: Immediate

Role & Responsibilities

The Specialist, Social Media and Content Creation is a mid-level position at Dreww. In this role, you will manage the day-to-day operations of our Always-on social media service for a portfolio of brands. Central to our service is the continuous production of short-form videos, particularly for platforms like Instagram and TikTok, for which you will be responsible. Your mission will be to shape culture and influence consumer habits for your assigned clients while growing their social media accounts, building engaged communities, and increasing demand for their products or services.

As the driving force behind our clients’ adoption of a content creator’s approach to social media, you will oversee content strategy, ideation, pre-production, production, post-production coordination, content calendar management, content amplification, community management supervision, and reporting. You will be supported by a Junior Specialist and a Short-Form Video Editor. Occasionally, you might even feature as the face and voice of the client’s social media account if the right opportunity arises, just as a Content Creator would.

As a Specialist, Social Media and Content Creation, you will be responsible for the following:

• Generate and pitch creative ideas for short-form videos.
• Plan and organize all aspects of video shoots.
• Execute video shoots, ensuring high-quality content capture, and direct on-screen talent.
• Oversee the editing process, provide feedback, and ensure timely delivery of final videos.
• Develop and maintain detailed content calendars to ensure consistent and organized posting.
• Use Meta Ads Manager and TikTok Ads Manager to target content to relevant audiences.
• Oversee community management efforts, ensuring engagement and responsiveness across platforms.
• Gather data, produce monthly and quarterly reports, analyze metrics, and develop insights to guide future content creation efforts.
• Maintain regular communication with clients to update them on progress, gather feedback, and ensure alignment on goals.
• Maintain and develop strong connections with clients.
• Stay updated on social media trends, platform updates, and best practices to ensure content remains relevant and effective.
• Provide guidance and support to Junior Specialists, helping them develop their skills and advance to the Specialist level.
• Occasionally, you might feature as the face and voice of the client’s account if the right opportunity arises.
• Outreach and management of collaboration with creators.

Qualifications:

• Degree in marketing, communications, filmmaking, or relevant experience is a plus.
• 1-8 years of experience in an agency, marketing, or content creation role.
• Perfectly bilingual in French and English, both written and spoken.
• Proven skills in creating engaging short-form social media video content.
• Highly creative with a strong aptitude for generating new ideas and innovative solutions.
• Experience in using Meta Ads Manager and/or TikTok Ads Manager.
• Extensive experience with social media platforms, analytics tools, cameras, lighting, and video editing software.

Perks and benefits:

️ 2 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

Unlimited paid sick days (physical health, mental health, and menstrual leave)

️ Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Budget for training, workshops, and conferences