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Manulife is seeking a Specialist, Digital Solutions to lead the technical business analysis and solution requirements for personalization use cases. You will translate journey needs into data, trigger, integration, QA, and delivery requirements and ensure activation readiness across portfolios.
The role partners with data, technology, activation, and measurement teams to validate data availability, close gaps, and drive launch-ready solutions.
The Specialist, Digital Solutions leads the technical business analysis and solution requirements function for personalization use cases. This role translates journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements needed to enable activation. Working across portfolios, the role confirms data availability, identifies technical gaps, coordinates with partner teams, and ensures use cases are fully enabled and launch-ready. Reporting to the Director, Marketing Technology Solution Design & Enablement, the Specialist leads or coordinates resources responsible for solution requirements, data validation, integration readiness, and QA support.
This role ensures personalization work is technically grounded before it reaches activation. It reduces delivery risk by making sure data, triggers, integrations, and QA requirements are understood, validated, and ready.
Translate business and journey requirements into technical and operational requirements. Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations. Confirm data availability and identify gaps that may impact delivery. Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.
Coordinate across data, technology, activation, measurement, and business teams to support use case readiness. Build workback plans for technical dependencies and validation steps. Track risks, blockers, and open decisions related to technical enablement. Ensure requirements are clear before use cases move into build.
Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup. Support testing and launch readiness reviews. Troubleshoot issues during build, QA, launch, and early post-launch monitoring. Improve standards, documentation, and repeatable solution patterns.
5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery. Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows. Experience translating business requirements into technical requirements. University or college degree in marketing, communications, business, or a related field of study. Strong analytical, documentation, and problem-solving skills. Ability to coordinate across technical and non-technical stakeholders.
We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see #LI‑Hybrid
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Hybrid Salary range is expected to be between $73,725.00 CAD - $122,875.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement. We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer‑centric global company in our industry. Learn more at https://www.manulife.com/.