Social Strategist

Publicis Canada Inc.; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

Publicis Canada is seeking a Social Strategist to lead organic social strategies for a high-profile client. This mid-senior level position requires experience in social media strategy, creativity, and the ability to collaborate effectively with various teams. Join us in transforming the creative landscape while driving measurable business results through engaging social content.

Qualifications

• Proven experience in organic social strategy and planning.
• Experience with diverse industries, especially telco, entertainment, or sports.
• Strong writing and communication skills.

Responsibilities

• Lead social-first organic strategies to drive engagement.
• Write actionable briefs to guide creative teams.
• Collaborate with internal teams to create impactful content.

Skills

Collaboration

Communication

Creativity

Curiosity

Research

Education

2-4 years in social media strategy or related roles

Tools

Meta

TikTok

LinkedIn

YouTube

Job description

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Company Overview

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

Publicis is on a mission to become Canada’s best creative agency. We believe a creativity-first mindset can solve our clients' biggest challenges in bold and unexpected ways. If you're ready to help lead this transformation and who thinks of social media as an accentuated and unique opportunity to connect, influence, and inspire, we want you on our team.

As a Social Strategist, you’ll play a key role in the development and management of the organic social strategy for one of our high-profile clients, shaping how their brand interacts with audiences across social platforms. You’ll be working on the biggest team, on the biggest client, at the largest agency in Canada! You will bring the knowledge and experience you’ve gained at previous agencies, having learned the ropes and refined your skills, and apply those learnings here to create effective strategies.

You will also have the opportunity to stretch your strategic muscles by contributing to other areas like brand, digital, and research strategy—whether it’s writing briefs, conducting desk research, or helping develop insights that drive campaigns.

Responsibilities

• Lead social-first organic strategies that drive engagement and build connections with consumers
• Write inspiring, actionable briefs, informed by research, that guide creative teams and fuel breakthrough ideas
• Collaborate with in-house creative, content and digital teams to turn social insights into impactful content that resonates across audiences and platforms
• Knowledge of the entirety of the social ecosystem and how data can play a role in identifying audiences, retargeting users, and optimizing results
• Develop consumer profiles and personas that go beyond the basics, uncovering the motivations, desires, and behaviors that influence social engagement
• Conduct in-depth research into culture, category, the competition, channel opportunities and competitive activity, and distill into actionable implications and recommendations
• Stay on top of social trends and platform updates, recommending new opportunities for the brand and other internal teams
• Collaborate with media partner to optimize campaigns and ensure social strategies align with broader communications and media planning
• Build strong relationships with clients and internal teams to champion social strategies
• While not posting / publishing, responsibilities focus on the strategic planning of organic social programs

Qualifications

This is a high visibility role, which requires outstanding influential, collaboration and communication skills. We’re looking for someone who thrives in a fast-paced, creative environment and has the passion and expertise to deliver exceptional social strategies.

Here’s what you bring :

• A creative-first mindset with a passion for social media and storytelling
• Proven experience in organic social strategy and planning, with a track record of working with creative teams to create content that delivers on measurable business results
• Experience working with clients across diverse industries (experience in telco, entertainment, or sports is a plus)
• A natural collaborator who excels in building relationships with creative, media, and account teams
• An innate curiosity about people, trends, and culture, with the ability to turn insights into actionable social strategies
• Strong writing and communication skills, with the ability to clearly articulate and present ideas and strategies to both internal teams and clients
• Knowledge of, and experience across multiple social media channels – including Meta, TikTok, LinkedIn and YouTube
• Knowledge of, and experience with paid social media platforms, is a plus
• 2-4 years of experience in social media strategy or related roles, with a focus on brand, digital and integrated campaigns

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Industries : Advertising Services and Marketing Services