Social Media Strategist

Theconceptagency; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a leading creative marketing agency as a Social Media Strategist. In this role, you will shape content strategies for lifestyle and e-commerce brands, focusing on creating engaging posts and managing social media accounts. This hybrid position offers flexibility and the opportunity to work in a dynamic team that values creativity and innovation.

Benefits

Collaborative team environment

Flexible work arrangements

Opportunities for growth

Qualifications

• 2-3 years experience in social media or content roles.
• Proficient with Canva and CapCut.
• Strong writing skills for social media captions.

Responsibilities

• Develop monthly social media strategies and content plans.
• Create light social content and manage content calendars.
• Analyze performance and provide recommendations.

Skills

Content Creation

Social Media Strategy

Writing

Trend Awareness

Organization

Tools

Canva

CapCut

Job description

Direct message the job poster from The Concept Agency - Digital Marketing Agency

Location: Toronto or Boca Raton (with content shoots in either city)

Employment Type: Full-Time

About The Concept Agency:

We’re a creative marketing agency that builds bold, brand-led strategies for lifestyle, beauty, wellness, and ecommerce brands. From content creation to launch campaigns, we’re known for our high-touch service, thoughtful execution, and trend-forward work that drives results.

About the Role:

We’re hiring a Social Media Strategist who knows how to both think and do. You’ll lead strategy across client accounts while also jumping in to help create and execute high-performing content. If you love building out content calendars, making TikToks or reels in CapCut, designing clean layouts in Canva, and writing smart captions that convert — this role is for you.

What You’ll Do:

• Develop monthly social media strategies and content plans across Instagram, TikTok, LinkedIn (and more, depending on the client)
• Write captions that are platform-relevant, on-brand, and strategically aligned with campaign goals
• Create light social content using Canva (graphics, carousels, stories, etc.) and CapCut (Reels/TikTok edits)
• Collaborate with our design and video team for larger creative pieces, but own smaller content production end-to-end
• Manage and maintain content calendars, keeping everything organized and aligned with brand voice
• Help with social shoot direction and concepting
• Analyze performance and provide monthly reports with insights and recommendations
• Keep an eye on trends and new platform features to inform client strategies

Who You Are:

• 2–3 years of experience in a social media or content role (agency experience preferred)
• Confident creating content in Canva and editing simple videos in CapCut or similar tools
• Strong writing skills — you know how to make captions punchy, clear, and conversion-driven
• Up to date on Instagram + TikTok trends, formats, and features
• Highly organized and comfortable managing multiple accounts at once
• Proactive, collaborative, and solution-oriented
• Bonus if you’ve worked with ecommerce, beauty, or lifestyle brands
• This is a hybrid role open to candidates in Toronto or South Florida. Content shoots will take place locally in either Toronto or Boca Raton, so you must be able to attend in-person shoot days and select team meetings in your region.

Why This Role is Exciting:

• You’ll get to shape and grow the social presence of amazing brands
• Hybrid flexibility with local content days
• A collaborative, fast-moving team where your ideas are heard and creativity is encouraged
• Room to grow into more strategy or leadership over time

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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