Performance-Driven Creative Strategist

Dash Activate Online; Toronto; Remote; CAD 50,000 - 70,000; Full time

Job summary

Join Dash Activate Online as a Performance-Driven Creative Strategist. This remote role requires expertise in buyer psychology and creative strategy, focusing on developing impactful messaging and analyzing ad performance. As part of a growing performance marketing agency, you'll collaborate with various teams to enhance campaign effectiveness and drive results.

Qualifications

• Experience with Meta / TikTok Ads, UGC scripting, and funnel-aware messaging.
• Understanding of creative KPIs like hook rates and retention.
• Familiar with marketing frameworks like Mindstates or Jobs To Be Done.

Responsibilities

• Develop strategic creative concepts based on human behavior.
• Write messaging frameworks for ads, and review performance data.
• Lead creative testing initiatives and collaborate with media buyers.

Skills

Buyer psychology

Creative strategy

Data analysis

Human behavior decoding

Content creation

Job description

Join to apply for the Performance-Driven Creative Strategist role at Dash Activate Online.

This range is provided by Dash Activate Online. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Additional compensation types

Annual Bonus and Commission

Are you obsessed with what makes people click, watch, and buy?

Do you see creative strategy as more than just making things look good—but as a science of identity, behavior, and emotional triggers?

If you're nodding, keep reading.

We’re Dash Activate Online, a performance marketing agency helping digital brands grow fast by building scroll-stopping, psychology-driven ad creative.

We’re looking for a Creative Strategist who can help us think, not just create—someone who can decode human behavior and turn it into messaging that drives results.

What You’ll Be Doing :

• Develop strategic creative concepts based on buyer psychology and avatar identity.
• Write briefs and messaging frameworks for UGC videos, static ads, and performance creative.
• Review ad performance data (hook rate, hold rate, CTR, etc.) to shape test strategy.
• Lead weekly creative testing initiatives and help us iterate faster, smarter.
• Work closely with our media buyers, designers, and editors to scale winners and cut the rest.

This is a remote, async-first role with flexible hours. Start part-time (15–20 hrs / week) and grow with us.

• Understand why good creative works—not just what it looks like.
• Have experience with Meta / TikTok Ads, UGC scripting, and funnel-aware messaging.
• Think in angles, hooks, emotions, and avatar identities.
• Get more urgent when results dip—not more passive.
• Love analyzing patterns, testing new ideas, and writing with purpose.

You won’t be designing or editing—this role is about strategy, direction, and creative intent.

• Have experience analyzing creative KPIs like hold rate and hook retention.
• Are familiar with frameworks like Mindstates for Marketing, Jobs To Be Done, or levels of awareness.
• Have worked in eCom, coaching, or direct-to-consumer brands.

How to Apply :

We built a short application to get to know how you think, not just what you've done.

Click here to apply + view the full job description: https://www.notion.so/dashactivateonline/Performance-Driven-Creative-Strategist-f69d6d9bdd4845ffad8cfa191a58f653

You’ll also get a behind-the-scenes look at how we run creative testing, ideation, and performance analysis inside our Airtable + ClickUp system.

If you want to do smart work that drives real outcomes—and join a team that lives and breathes performance—apply now.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales, Advertising Services

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