Social Media Manager

Pok Pok; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Pok Pok is seeking a Social Media Manager to own and execute its social presence end-to-end on IG and TikTok. This hands-on role involves ideation, shooting, editing on iPhone, and publishing across platforms while engaging with our community of parents and educators.

You will translate brand ideas into social-first campaigns, track performance, and iterate content formats to keep content fresh and aligned with Pok Pok's mission to inspire kids' creativity.

Qualifications

• 3–6+ years in social media content creation.
• Ability to take an idea from concept to execution with minimal hand-holding.
• Strong creative instincts and a good sense of native vs. forced content.
• Comfortable behind the camera and in the edit.

Responsibilities

• Concept and create original social content.
• Shoot and edit content (iPhone is great!).
• Translate brand and campaign ideas into social-first executions.
• Own the full publishing process across primary platforms IG and TikTok.
• Bring a steady stream of content ideas rooted in brand, insights, and instincts.
• Identify opportunities to participate in relevant cultural or parenting conversations.
• Collaborate with the broader team on campaigns and launches.
• Engage with comments and DMs in a way that feels human, thoughtful, and on-brand.
• Build relationships with our audience (parents, caregivers, educators).
• Surface insights and feedback from the community back to the team.
• Track performance and learn quickly from what works (and what doesn’t).
• Iterate on formats, hooks, and storytelling approaches.
• Bring bold, out-of-the-box ideas for testing and improve content over time.

Skills

Content creation

Video editing

Social media strategy

Community management

Storytelling

Tools

Instagram

TikTok

Job description

Pok Pok is on a mission to raise the next generation of creative thinkers.

We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

The Role

We're looking for a Social Media Manager to own and execute Pok Pok's social presence end-to-end.

This is a hands-on, creative role for someone who will both manage and execute the content. You'll concept, shoot, edit and publish content, while also engaging directly with our community.

You should have a strong point of view on what performs, what feels fresh, and what resonates with modern parents - especially in the context of kids, play, and screen habits.

What You'll Do

Content Creation & Execution

• Concept and create original social content
• Shoot and edit content (iPhone is great!)
• Translate brand and campaign ideas into social-first executions
• Own the full publishing process across primary platforms IG and TikTok

Creative Ideation

• Bring a steady stream of content ideas rooted in brand, insights, and instincts
• Identify opportunities to participate in relevant cultural or parenting conversations
• Collaborate with the broader team on campaigns and launches

Community Management

• Engage with comments and DMs in a way that feels human, thoughtful, and on-brand
• Build relationships with our audience (parents, caregivers, educators)
• Surface insights and feedback from the community back to the team

Performance & Optimization

• Track performance and learn quickly from what works (and what doesn’t)
• Iterate on formats, hooks, and storytelling approaches
• Bring bold, out-of-the-box ideas for testing and improve content over time

Who You Are

• 3-6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)
• A true doer - you can take an idea from concept -> execution without hand-holding
• Strong creative instincts and taste; you know what feels native vs. forced
• Comfortable behind the camera and in the edit
• Deep understanding of short-form video and platform dynamics
• Experience with community management and audience engagement
• Highly organized and able to manage a consistent content cadence

Bonus (but not required):

• You’re a parent or caregiver, or deeply understand this audience
• Experience with early-stage or growing brands
• Familiarity with kids apps, education, or play-based products

What Success Looks Like

• A consistent, high-quality stream of content that feels distinctly Pok Pok
• Increasing, ever-growing engagement and connection with our audience
• Content that reflects both performance and brand-building
• A social presence that feels alive, relevant, and intentional