Social Media Video Editor (Direct Response Advertising)

Jooble; Toronto; Remote; CAD 40,000 - 60,000; Full time

Job summary

A fast-growing e-commerce brand is seeking a skilled Social Media Video Editor. The role involves creating high-converting video ads for platforms like Facebook and Instagram, utilizing advertising frameworks to drive sales. This fully remote position offers competitive pay and growth opportunities.

Benefits

Flexible work arrangements

Performance bonuses

Growth opportunities

Qualifications

• Proven experience creating high-converting video ads.
• Strong understanding of direct response marketing.

Responsibilities

• Edit and produce high-converting video ads for social media.
• Collaborate with the marketing team to analyze ad performance.

Skills

Video Editing

Storytelling

Direct Response Marketing

Data Analysis

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Social Media Video Editor (Direct Response Advertising)

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Company Overview
We are a fast-growing e-commerce brand seeking a highly skilled Social Media Video Editor specializing in direct response advertising. The ideal candidate creates visually appealing videos while understanding marketing psychology and advertising frameworks that drive sales.

We want someone experienced in crafting high-converting video ads for platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. You should excel at developing strong hooks, engaging storytelling, and utilizing frameworks like AIDA and PAS to produce scroll-stopping content that prompts user action.

If you thrive on data-driven results, enjoy testing different ad variations, and have a portfolio of video ads that have generated revenue, we want to hear from you.

What You’ll Be Doing

• Edit and produce high-converting video ads optimized for paid social media campaigns.
• Develop engaging hooks and structures that immediately capture attention and retain viewers.
• Apply proven ad frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and others to structure compelling ad creatives.
• Create multiple variations of ads to test and iterate for maximum performance.
• Collaborate with the marketing team to analyze ad performance and adjust creative strategies accordingly.
• Incorporate compelling captions, motion graphics, and call-to-actions to drive engagement and conversions.
• Stay updated with social media trends, platform algorithms, and best practices to keep ads competitive.
• Optimize video formats, durations, and aspect ratios for different platforms (e.g., 9:16 for TikTok, 16:9 for YouTube, 4:5 for Facebook).

What We’re Looking For

• Proven experience creating high-converting video ads for Facebook, Instagram, TikTok, YouTube, and Pinterest.
• A strong understanding of direct response marketing and what motivates purchases.
• Knowledge of advertising frameworks (AIDA, PAS, Hook-Story-Offer, etc.).
• Experience testing and optimizing ad creatives based on performance data.
• Ability to write compelling ad scripts and structure videos that drive action.
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar).
• Experience with motion graphics, text overlays, and captions to enhance storytelling.
• A keen eye for trends in short-form content and ad creative styles that perform well.
• A portfolio of real-world video ads that have achieved measurable results (sales, leads, conversions).
• Experience with UGC-style ad editing.
• Background in performance marketing or paid media.
• Understanding of DTC (direct-to-consumer) brands and e-commerce marketing.

Why Work With Us?

• Work with a fast-growing brand that values results over aesthetics.
• Be part of a team that emphasizes marketing-first creativity and rewards performance.
• Test and iterate on real-world ad campaigns that scale.
• Fully remote position with flexible work arrangements.
• Competitive pay, performance bonuses, and growth opportunities.

How To Apply

If you’re passionate about creating ads that convert, we want to see your best work! Apply now by uploading your resume along with:

• A portfolio showcasing your top-performing social media ad videos.
• A brief explanation of the ad frameworks you've used and their effectiveness.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Software Development