Social Media Video Editor (Direct Response Advertising)

WP Millworks; Toronto; Remote; CAD 50,000 - 90,000; Full time

Job summary

An innovative e-commerce brand seeks a talented Social Media Video Editor to create compelling video ads that drive sales. In this fully remote role, you'll leverage your expertise in direct response marketing and video editing to craft high-converting content for platforms like Facebook, Instagram, and TikTok. You'll work closely with a dynamic marketing team, utilizing proven frameworks to engage audiences and optimize ad performance. If you're passionate about creating impactful ads and thrive in a results-driven environment, this opportunity offers competitive pay and the chance to grow with a fast-paced company that values creativity and performance.

Benefits

Flexible Work Arrangements

Performance Bonuses

Opportunities for Growth

Qualifications

• Proven experience creating high-converting video ads across major social media platforms.
• Strong understanding of direct response marketing and ad frameworks.

Responsibilities

• Edit and produce high-converting video ads for social media campaigns.
• Develop engaging hooks and analyze ad performance for optimization.

Skills

Video Editing

Direct Response Marketing

Storytelling

Ad Frameworks (AIDA, PAS)

Performance Optimization

Script Writing

Trend Analysis

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

Social Media Video Editor (Direct Response Advertising)

We are a fast-growing e-commerce brand looking for a highly skilled Social Media Video Editor who specializes in direct response advertising. Our ideal candidate doesn’t just make visually appealing videos—they understand marketing psychology and advertising frameworks that drive real sales.

We’re looking for someone who has experience crafting high-converting video ads for platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest. You should be a pro at developing strong hooks, engaging storytelling, and using frameworks like AIDA and PAS, to create scroll-stopping content that gets users to take action.

If you’re the kind of editor who thrives on data-driven results, loves testing different ad variations, and has a portfolio of video ads that have generated real revenue, we want to hear from you.

What You’ll Be Doing:

• Edit and produce high-converting video ads optimized for paid social media campaigns.
• Develop engaging hooks and structures that immediately capture attention and retain viewers.
• Apply proven ad frameworks like AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), and others to structure compelling ad creatives.
• Create multiple variations of ads to test and iterate for maximum performance.
• Work with the marketing team to analyze ad performance and adjust creative strategies accordingly.
• Incorporate compelling captions, motion graphics, and call-to-actions to drive engagement and conversions.
• Stay up-to-date with social media trends, platform algorithms, and best practices to ensure our ads remain competitive.
• Optimize video formats, durations, and aspect ratios for different platforms (9:16 for TikTok, 16:9 for YouTube, 4:5 for Facebook, etc.).

What We’re Looking For:

• Proven experience creating high-converting video ads for Facebook, Instagram, TikTok, YouTube, and Pinterest.
• A strong understanding of direct response marketing and what makes people buy.
• Knowledge of advertising frameworks (AIDA, PAS, Hook-Story-Offer, etc.).
• Experience testing and optimizing ad creatives based on performance data.
• Ability to write compelling ad scripts and structure videos that drive action.
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar).
• Experience with motion graphics, text overlays, and captions to enhance storytelling.
• A keen eye for trends in short-form content and ad creative styles that perform best.
• A portfolio of real-world video ads that have generated measurable results (sales, leads, conversions).
• Experience with UGC-style ad editing.
• Background in performance marketing or paid media.
• Understanding of DTC (direct-to-consumer) brands and e-commerce marketing.

Why Work With Us?

• Work with a fast-growing brand that values results over just aesthetics.
• Be part of a team that values marketing-first creativity and rewards performance.
• Test and iterate on real-world ad campaigns that scale.
• Fully remote position with flexible work arrangements.
• Competitive pay, performance bonuses, and opportunities for growth.

How to Apply:

If you’re obsessed with creating ads that convert, we want to see your best work! Apply now by uploading your resume, including the following:

• A brief explanation of the ad frameworks you’ve used and why they were effective.