Social Media Specialist - Toronto

Randstad; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Randstad Canada, via Cella by Randstad Digital, is recruiting a Marketing & Social Content Specialist for a premier North American financial institution in downtown Toronto. This long-term contract role operates on a hybrid model, with in-office presence as needed and a plan to move toward up to four days on-site.

You will shape employer brand storytelling, craft engaging multimedia content, and manage campaigns to attract candidates across LinkedIn, Instagram, and other digital channels.

Qualifications

• 3+ years of professional marketing, digital copywriting, or social media management experience in agency, enterprise, or corporate setting.
• Active digital portfolio or work samples demonstrating corporate copywriting, visual social posts, campaign assets, or video scripts.

Responsibilities

• Channel stewardship: editorial planning, publishing, and daily community engagement across primary professional and creative social channels (LinkedIn, Instagram).
• Multimedia content creation: write, design, and produce internal and external digital assets including social carousels, video scripts, visuals, and newsletters.
• Campaign & workflow management: manage daily marketing intake, content calendars, and approvals through standard workflows.
• Performance analytics: track and report on organic and paid post metrics to refine content themes and distribution strategies.
• Digital profile maintenance: keep employer touchpoints current across career portals and recruitment platforms.
• Cross-functional collaboration: partner with colleagues to conduct interviews and translate workplace experiences into digital narratives.

Skills

Marketing

Social media management

Copywriting

Content strategy

Education

Bachelor's degree in Marketing/Communications

Tools

LinkedIn Campaign Manager

Meta Business Manager

Sprinklr

Adobe Creative Cloud

Job description

Cella by Randstad Digital is recruiting on behalf of our client—a premier North American financial institution headquartered in downtown Toronto—for a creative, collaborative Marketing & Social Content Specialist. In this role, you will help shape employer brand storytelling and drive candidate attraction across key digital and social channels. Working closely with an established, six-person talent marketing team, you will craft authentic narratives, manage multi-platform campaigns, and turn creative concepts into engaging multimedia content.

This is a long-term contract opportunity (through late September 2027) with strong potential for extension or permanent conversion. The role operates on a hybrid model based out of downtown Toronto, currently requiring in-office presence on an as-needed basis with a planned transition toward up to four days per week on-site.

Advantages

• Long-Term Stability: A multi-year contract engagement spanning into late 2027, with potential for contract extension or direct conversion.
• Industry-Leading Brand Experience: Build high-visibility corporate campaigns for one of Canada’s most recognized and respected enterprise organizations.
• Comprehensive Onboarding: Dedicated 60-to-90-day structured training period to ensure thorough orientation to brand guidelines, tools, and workflows.
• High-Impact Creative Autonomy: End-to-end ownership over creative storytelling—from brainstorming and scriptwriting to asset production and performance analytics.
• Collaborative Culture: A focused, supportive team environment with low meeting overhead (approximately one hour of structured team meetings weekly), allowing ample dedicated time for heads-down creative execution.

Responsibilities

• Channel Stewardship: Direct the editorial planning, publishing, and daily community engagement across primary professional and creative social channels (such as LinkedIn and Instagram).
• Multimedia Content Creation: Write, design, and produce compelling internal and external digital assets—including social carousels, video scripts, static visuals, and digital newsletter features that showcase team culture and career journeys.
• Campaign & Workflow Management: Administer the daily marketing intake queue, organize content calendars, and coordinate approvals through standard project workflows.
• Performance Analytics: Track, review, and report on organic and paid post metrics, extracting practical data insights to refine content themes and distribution strategies.
• Digital Profile Maintenance: Keep enterprise talent touchpoints current, delivering cohesive copy and visual updates across owned career portals and third-party recruitment platforms.
• Cross-Functional Collaboration: Partner with colleagues across business lines to conduct interviews, capture personal career milestones, and translate workplace experiences into engaging digital narratives.

Qualifications

• Experience: 3+ years of professional marketing, digital copywriting, or social media management experience within an agency, enterprise, or corporate setting.
• Portfolio Requirement: An active digital portfolio or work samples demonstrating professional, non-academic corporate copywriting, visual social posts, campaign assets, or video scripts.
• Technical Toolkit: Demonstrated hands-on proficiency with LinkedIn Campaign Manager, Meta Business Manager, and enterprise social media management suites (experience with platforms such as Sprinklr is an asset).
• Content & Visual Design: Applied experience creating visual digital assets; familiarity with graphic design tools such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, or InDesign) is preferred.
• Editorial & Communication Skills: Exceptional written, developmental, and line-editing skills, with a track record of adapting tone of voice to corporate brand standards.
• Bonus Assets: Familiarity with recruitment marketing, employer branding frameworks, or collaborative project management workflows (such as Jira and Confluence in Agile environments).

Summary

If you are an imaginative copywriter and digital storyteller ready to elevate a tier-one employer brand, we want to hear from you. This is a time-sensitive opening with immediate interview timelines.

Recruitment Process Note

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Equal Opportunity and Inclusion

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [e-mail] to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.