Social Media Specialist

VMA GROUP; Montreal; Hybrid; CAD 85,000 - 95,000; Full time

Job summary

An established industry player is seeking a talented digital marketing professional to join their dynamic team in Montreal. This exciting role focuses on developing and executing innovative social media strategies that drive engagement and align with global business objectives. The ideal candidate will be bilingual in French and English, with a passion for creating compelling content and a strong understanding of digital marketing trends. You'll collaborate with a diverse team to deliver impactful campaigns that resonate with audiences across various platforms. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Minimum 5 years of experience in digital marketing and social media.
• Strong analytical skills and knowledge of digital marketing trends.

Responsibilities

• Develop and implement a global social media strategy aligned with business goals.
• Oversee content creation and manage editorial calendars for timely posting.

Skills

Bilingual (French and English)

Analytical Thinking

Social Media Management

Content Creation

Stakeholder Management

Tools

Social Media Management Software

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by VMA GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$85,000.00/yr - CA$95,000.00/yr

Our client, a globally recognized leader in their field, is growing their digital and social media team. The purpose of the role is to deliver integrated marketing and communication campaigns that align with their global business objectives.

The successful candidate must communicate perfectly in French and English and be based in Montreal, working 3 days in the office.

Key Tasks:

Performance & Delivery

• Develop and implement a global social media strategy that aligns with the business goals and objectives.
• Ensure the strategy includes clear growth targets, audience targeting, and content alignment across all platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Lead competitive research, platform determination, benchmarking, and audience identification.

Content Management

• Oversee the creation of engaging, relevant, and timely content that aligns with brand image and growth targets.
• Collaborate with global content providers to build a robust content pipeline.
• Lead the creation and management of editorial calendars, ensuring efficient and timely posting of content.
• Passionate about the role of social media in articulating strategic business goals to an external audience.
• Exhibit confident, credible, persuasive communication, relationship building, and stakeholder management skills across the internal and external landscape.
• Able to deal calmly with conflicting deadlines and demands.
• Participate as an effective team member in working collaboratively with your leader, peers, and relevant others (including from other teams) to achieve business goals across the globe.

Knowledge:

• Knowledge of the latest digital marketing trends and technologies.
• Strong analytical thinking skills.

Technical Skills:

• Minimum 5 years experience.
• Strong experience working with social media management software.
• Knowledge of social media advertising methods/approaches.
• Experience in working with and explaining key social media and web metrics using innovative formats.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Project Management, and Strategy/Planning

Industries

Civil Engineering, Construction, and Design Services