Social Media Producer

CHEK News; Victoria; Hybrid; CAD 52,000 - 75,000; Full time

Benefits offered by this job

Unionized position

Employee share ownership program

Health benefits

Job summary

CHEK News is seeking a Social Media Producer to own day-to-day social strategy and oversee posting across platforms. You will work with the digital news team to grow the audience, promote stories, and deliver engaging, share-worthy content.

You should be comfortable on camera, energized by results, and able to translate broadcast material into social-friendly formats while staying ahead of trends and platform best practices.

Qualifications

• Journalism experience is an asset, but the key skill is using social media effectively and creatively.
• Ability to work quickly and accurately in a fast-paced, team-oriented environment.
• Strong interpersonal skills and a positive attitude are essential.

Responsibilities

• Edit and repurpose broadcast/news footage for social platforms.
• Drive engagement across all CHEK’s social channels.
• Post and schedule content throughout the day.
• Monitor daily news coverage for social platforms and break events.
• Write captions/headlines for social posts.
• Stay ahead of platform trends and best practices.

Skills

Social media strategy

Video editing

On-camera presenting

Content repurposing

Engagement optimization

Education

Journalism education

Tools

Canva

CapCut

Opus

Job description

CHEK News is looking for a Social Media Producer to join our award-winning newsroom in a new role focused on growing and strengthening our presence on social media.

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About CHEK News

CHEK News has been on air since 1956 and is Vancouver Island’s most-watched newscast. As North America’s only employee-owned, independent television station, CHEK is operated by the people who bring you the news every day. For nearly 70 years, we’ve been dedicated to telling the stories that matter most to our community. Our company is made up of people who care deeply about Vancouver Island and the communities we serve.

Role Overview

CHEK News is looking for a Social Media Producer to join our award-winning newsroom in a new role focused on growing and strengthening our presence on social media. This person will own our day-to-day social media strategy and will oversee content posting across all social media platforms. Working alongside our digital news team and others in our newsroom, their mandate will be to grow our social media following, increase engagement, promote our stories and company, and ensure our daily content reaches a growing audience online.

Who We’re Looking For?

We’re looking for someone who doesn’t just understand social media but loves it. Someone who can take a broadcast news story and turn it into a compelling, share-worthy piece of content built for a social media audience. CHEK News has no shortage of news content, but what we need is someone who can take our material and rework it for an audience getting their news off social media. You should be comfortable on camera, hard-working, and a self starter who’s motivated by results. We want someone who gets a thrill out of watching a post take off, who’s in tune with social media tricks and trends, and who has a good instinct for what works on social media. You’re also a team player who brings energy to our newsroom and is excited to help shape what comes next for TV news.

Key Responsibilities

• Edit and repurpose broadcast news footage and raw content into content tailored for
  social media platforms like YouTube and TikTok
• Drive engagement across all CHEK’s social media platforms
• Post and schedule social media content throughout the day
• Monitor daily news coverage and breaking news for social platforms
• Write captions/headlines
• Stay on top of platform trends, formats, and best practices, and bring fresh ideas to the
  team
• Appear on camera presenting stories and providing behind-the-scenes coverage,
  promos, and story explainers
• Promote and amplify staff, reporters, and their stories across social channels
• Collaborate with reporters, producers, and the newsroom team to identify story angles that will resonate on social media
• Respond to and engage with audience comments and messages to build community
• Help develop and execute strategies to grow followers and audience reach across all
  platforms
• Oversee the visual layout and branding of our social media pages, ensuring a consistent,
  professional look that reflects best practices across platforms
• Track performance metrics

Qualifications and Experience

• Journalism experience or education is an asset, but the most important skill is knowing
  how to use social media effectively and creatively
• Valid driver’s licence and clean driving record. Must be able to drive a company vehicle
  independently.
• The ability to work with speed and accuracy in a fast-paced team-oriented environment
  and the ability to work independently with minimum supervision.
• Strong interpersonal skills and a positive attitude are essential.
• Strong working knowledge of video and graphics editing tools like Canva, CapCut or
  Opus
• Familiarity with multiple social media platforms and best practices
• A knack for making compelling content quickly and efficiently
• A large personal following is not required. What matters is that you understand what
  makes content perform, and can apply that knowledge to CHEK’s platforms

What We Offer

• This is a full-time unionized position in Group 2 as per CHEK’s Collective Agreement
• Full-time CHEK employees are expected to participate in the employee share ownership
  program after one year of employment.
• Schedule will be primarily Monday-Friday shifts, but some evenings and weekends may
  be required as needed
• This position is based primarily on site at CHEK’s Media Centre in Victoria. Some work-
  from-home flexibility may be available and can be discussed with the News Director.
• Full extended health care benefits
• This position reports to the News Director