Social Media Marketing Specialist

Prollenium Medical Technologies Inc.; Richmond Hill; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player in medical device manufacturing is seeking a Social Media Engagement Specialist. This role involves crafting and executing innovative social media strategies to enhance brand visibility and engagement across platforms. You'll be responsible for creating compelling content, analyzing performance metrics, and collaborating with cross-functional teams to align social media initiatives with marketing objectives. If you have a passion for storytelling and community engagement, this is an exciting opportunity to make a significant impact in a rapidly evolving field.

Benefits

Competitive Compensation

Benefits

Development Opportunities

Qualifications

• 2+ years of experience in social media management, preferably in aesthetics or cosmetics.
• Strong understanding of various social media platforms and their best practices.

Responsibilities

• Develop and execute innovative social media strategies to drive engagement.
• Monitor social media channels and engage with followers professionally.
• Analyze social data to measure success and refine future campaigns.

Skills

Social Media Management

Content Creation

Communication Skills

Data Analysis

Creativity

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Journalism

Tools

Google Analytics

Hootsuite

Sprout Social

Job description

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Prollenium is a Canadian-based company focused exclusively on the research and manufacturing of medical devices. Our commitment to product development, innovative research and manufacturing means we will continue to revolutionize the medical aesthetics market while maintaining to be one of the leading manufacturers of HA fillers, worldwide. Prollenium provides competitive compensation, benefits and development opportunities.

The Social Media Engagement Specialist will be responsible for developing and implementing strategies to increase engagement, followership, and brand awareness across all relevant social media platforms.

Responsibilities:

• Develop and execute innovative social media strategies to drive engagement, increase followership, and enhance brand visibility.
• Plan, create, publish and share new content (including original text, images, videos etc.) on a daily basis that builds meaningful customer connections, increases Prollenium’s brand awareness, and encourages community members to engage with us.
• Monitor social media channels, engage with followers, respond to comments and messages in a timely and professional manner.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Collaborate with cross-functional teams to ensure alignment of social media initiatives with overall marketing objectives.
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Work with content creators and designers to ensure content is informative and appealing.
• Identify opportunities for partnerships, collaborations, and influencer engagement to amplify brand reach and engagement.
• Research and identify KOL across multiple digital platforms for joint collaboration of various campaigns/promotions.
• Stay updated on industry trends, best practices, and emerging technologies in social media marketing

Technical Qualifications & Experience:

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• 2+ years of experience in social media management, preferably in aesthetics or cosmetics field.
• Strong understanding of various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) and their respective best practices.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track and analyze performance metrics.
• Ability to work independently, manage multiple projects simultaneously, and meet deadline in a fast-paced environment. Creative thinker with a passion for storytelling and engaging with online communities

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Medical Equipment Manufacturing and Pharmaceutical Manufacturing

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