Social Media Manager - in house

Futuretek; Toronto; Sur place; CAD 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Advanced medical benefits

Annual company trips to Caribbean

Career growth opportunities

Résumé du poste

Futuretek in Woodbridge, Ontario is seeking a Social Media Manager to develop and execute engaging social media strategies that connect with our gaming community. You will craft content, manage channels, and drive user engagement across platforms while aligning with marketing goals.

You will collaborate with customer support, influencers, and partners, monitor performance, and optimize campaigns with data-driven insights.

Qualifications

• Proven ability to develop and execute social media strategies across multiple platforms.
• Experience with content creation for gaming or entertainment audiences is a plus.
• Strong written and verbal communication with a creative flair.

Responsabilités

• Develop and implement a comprehensive social media strategy aligned with the company's marketing goals and objectives.
• Manage and oversee all social media channels (Facebook, Twitter, Instagram, YouTube, Twitch, etc.) to ensure engaging content.
• Create, curate, and schedule high-quality content including posts, images, videos, and other media formats that resonate with gamers.
• Monitor social media conversations, respond to comments and inquiries, and engage followers to build a positive online community.
• Stay up-to-date with industry trends and gaming news to adapt the company's social media strategy accordingly.
• Develop and execute effective email marketing campaigns to promote game releases, updates, events, and offers.
• Collaborate with influencers, communities and partners to expand reach and brand awareness.
• Monitor analytics, prepare reports, and use data to improve campaigns and KPIs.

Connaissances

Social media strategy

Content creation

Community management

Email marketing

Analytics & reporting

Communication skills

Gaming knowledge

Description du poste

SOCIAL MEDIA MANAGER

In-Office position: Woodbridge, Toronto

Embark on an exciting journey in the gaming industry. Discover a workplace that combines the thrill of entertainment with a supportive and rewarding environment. Be part of a company that values its employees, offers advanced medical benefits, and offers solid career development. GAMING experience not needed - there is plenty of on the job industry training!

Job Summary:

As the Social Media Manager, you'll be responsible for developing and executing engaging social media strategies to connect with our players community. You'll have the opportunity to craft captivating content, build brand awareness, and drive user engagement across various platforms.

Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with the company's marketing goals and objectives.
• Manage and oversee all social media channels (e.g., Facebook, Twitter, Instagram, YouTube, Twitch, etc.) to ensure consistent and engaging content.
• Create, curate, and schedule high-quality, eye-catching content, including posts, images, videos, and other media formats that resonate with the gaming community.
• Monitor social media conversations, respond to comments and inquiries, and actively engage with followers to build meaningful relationships and foster a positive online community.
• Stay up-to-date with industry trends, social media best practices, and gaming-related news to adapt the company's social media strategy accordingly.

Email Marketing

• Develop and execute effective email marketing campaigns to promote game releases, updates, events, and special offers to our audience.
• Manage the email subscriber database, segmenting audiences based on their preferences and behavior to deliver personalized and relevant content.
• Create engaging and visually appealing email templates, ensuring consistency with the company's brand identity.
• Track and analyze email campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns and maximize engagement.

Players Community Engagement

• Work closely with customer support and customer success teams to address player feedback, concerns, and inquiries on social media platforms and via email.
• Plan and execute online events, contests, and giveaways to encourage community participation and interaction.
• Collaborate with influencers, gaming communities, and partners to expand the company's reach and brand awareness.

Analytics and Reporting

• Monitor social media and email marketing analytics regularly, extracting insights and using data to improve strategies and achieve KPIs.
• Prepare regular reports for management, highlighting campaign performance, audience growth, engagement metrics, and other relevant data.

Requirement

• Proven work experience as a Social Media Manager or similar role preferable within agencies, or gaming, entertainment or sports industry.
• Strong understanding of popular social media platforms and their respective audiences.
• Proficiency in social media management tools, email marketing platforms, and analytics tools.
• Excellent written and verbal communication skills with a creative flair.
• Passion for gaming and understanding of gaming culture.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• A data-driven approach to decision-making and a willingness to adapt strategies based on performance metrics.

Why join this employer?

• Enjoy advanced medical benefits to support your well-being.
• Create unforgettable memories with annual company trips to the Caribbean.
• Be at the forefront of the gaming industry and work with passionate professionals.
• Opportunities for growth and professional development.