Social Media Manager- 12 Months FTC

PwC UK; London; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible work

Medical cover

Volunteer days

Hybrid work

Job summary

PwC UK in Canada is seeking an experienced Social Media Manager to lead and evolve the firm's social media presence, influencer strategy, and thought leadership program. You will partner with Digital Marketing and Corporate Affairs to shape strategy and drive senior stakeholder engagement.

You will manage a Senior Associate, oversee operations, analyse performance data, and build a scalable influencer framework across LinkedIn, YouTube, Instagram and emerging platforms, blending strategy with

Qualifications

• Extensive experience leading social media strategies for large organisations.
• Proven track record building influencer, thought leadership or employee advocacy programmes.
• Able to influence senior stakeholders and collaborate across teams.
• Balance strategic planning with hands-on execution and leadership of ops.
• Experience developing high-performing social teams.

Responsibilities

• Develop and deliver the firm's social media and influencer strategy.
• Coach and develop a Social Media Senior Associate.
• Lead the internal influencer programme and nurture thought leaders.
• Partner with Marketing, Corporate Affairs and business stakeholders.
• Analyse performance data and optimise content and engagement.
• Oversee social media operations, governance and best practices.

Skills

Social strategy

Team leadership

Influencer programs

Analytics

Stakeholder relations

Tools

LinkedIn

Sprout Social

Google Analytics

Job description

About The Role

We're looking for an experienced Social Media Manager to lead and evolve the firm's social media presence and internal influencer strategy. Working closely with Digital Marketing and Corporate Affairs, you'll be responsible for shaping social media strategy, managing social operations, leading a Senior Associate, and developing a high-impact thought leadership and influencer programme. This role offers a unique opportunity to drive innovation across social channels, influence senior stakeholders, and build a scalable influencer framework that elevates the firm's brand and reputation. Combining strategic thinking with hands‑on delivery, you'll play a pivotal role in how the firm engages audiences across LinkedIn, YouTube, Instagram and emerging platforms.

About The Role

We're looking for an experienced Social Media Manager to lead and evolve the firm's social media presence and internal influencer strategy. Working closely with Digital Marketing and Corporate Affairs, you'll be responsible for shaping social media strategy, managing social operations, leading a Senior Associate, and developing a high-impact thought leadership and influencer programme. This role offers a unique opportunity to drive innovation across social channels, influence senior stakeholders, and build a scalable influencer framework that elevates the firm's brand and reputation. Combining strategic thinking with hands‑on delivery, you'll play a pivotal role in how the firm engages audiences across LinkedIn, YouTube, Instagram and emerging platforms.

What Your Days Will Look Like

• Developing and delivering the firm's social media and influencer marketing strategy.
• Managing and coaching a Social Media Senior Associate, supporting performance and development.
• Leading the internal influencer programme, identifying and nurturing thought leaders across the business.
• Partnering with Marketing, Corporate Affairs and business stakeholders to support key campaigns and activations.
• Analysing performance data and campaign metrics to optimise content, engagement and investment.
• Overseeing social media operations, including inbound requests, workload prioritisation, governance and best practice.

This Role Is For You If

• You have extensive experience leading social media strategies for a large organisation or recognised brand.
• You have successfully built or managed influencer, thought leadership or employee advocacy programmes.
• You are comfortable influencing senior stakeholders and building relationships across multiple teams.
• You can balance strategic planning with hands‑on execution and operational leadership.
• You have experience managing people and developing high‑performing teams.
• You are passionate about social media innovation, audience engagement and keeping pace with emerging platform trends.

What You’ll Receive From Us

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions. We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.