Social Media Manager

PwC - Global; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

PwC Canada is seeking a Social Media Manager to lead its social media strategy within their Corporate Affairs and Communications Team. This role involves working closely with various internal stakeholders to ensure alignment with marketing objectives and manage the execution of integrated social media campaigns, enhancing brand engagement and relationship-building.

Benefits

Competitive compensation package

Inclusive benefits

Flexibility programs

Qualifications

• Proven experience leading social media programs.
• Strong analytical skills to interpret complex data.
• Excellent communication, writing, and facilitation skills.

Responsibilities

• Execute the national social media strategy and develop key initiatives.
• Manage social media campaigns and analyze performance using analytics tools.
• Lead educational initiatives for social media literacy.

Skills

Communication

Strategic thinking

Creative thinking

Analytical thinking

Job description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Manager

Job Description & Summary

At PwC Canada, our Corporate Affairs and Communications Team is responsible for managing and coordinating the firm’s internal and external communications, public relations, and corporate reputation. The team focuses on developing and implementing strategies to effectively communicate the mission, values, and initiatives to various stakeholders including employees, clients, investors, media, and the general public.

Ever wondered how PwC Canada ensures its Communications and Marketing efforts reach and resonate with diverse audiences nationwide? PwC Canada’s Corporate Communications Team helps support our go-to market efforts and works closely with Marketing, Digital, PR/Media Management, and Sales Enablement. Our key focus is to support the development and execution of the firm’s innovative go-to market strategy. We strive to innovate every day, embracing inclusivity, delivering impactful results with purpose, and telling stories that inspire.

Join us and be part of a team where your strategic vision can flourish, making a tangible difference in the way we connect with our audience and propel PwC Canada into the future of social media excellence.

Meaningful work you’ll be part of

As Social Media Manager, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

• Execute on the national social media strategy and develop key initiatives that align with Marketing and Communications objectives, ensuring integration across internal stakeholders and associated brand campaigns.

• Develop, oversee and execute the day-to-day operations of a central content calendar. Requires oversight of upcoming content, stakeholder management and integration of all Marketing and Communications internal stakeholders.

• Demonstrates a self-starter mindset with a passion for innovation—constantly exploring new platforms, AI integration, and ideas to push boundaries and elevate brand engagement.

• Manage and lead the execution of an integrated always-on paid strategy that is cohesive across all social media channels and tailored to audience behaviors at each stage of the funnel.

• Manage and execute social media campaigns with internal marketing stakeholders and external agencies that support the buyer journey and are fully integrated with multichannel marketing efforts; analyze and report on campaign performance using analytics tools to translate insights into actionable recommendations and present findings to key stakeholders.

• Manage the execution of a social media advocacy program for employees, leaders, and brand ambassadors to support safe and effective advocacy that amplifies brand reach and credibility.

• Lead initiatives to document best practices, streamline workflows, and enhance team capabilities.

• Champion social media knowledge sharing and process improvement across the Marketing and Communications teams.

• Lead education and training initiatives to elevate social media literacy across the organization. This can include workshops, learning materials, and ongoing support for best practices, governance, and brand standards.

• Stay ahead of social media trends, tools, and best practices, integrating fresh ideas and approaches to keep PwC’s content engaging and relevant.

Experiences and skills you’ll use to solve

• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer.

• Hands-on experience leading high-performing social media programs that drive measurable business outcomes.

• A commercial approach, understanding how social media activity translates to business outcomes.

• Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer, and team level.

• Proven track record in content management and a sound understanding of multi-channel marketing techniques (ideally within a B2B / professional / financial services or related sectors).

• Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets.

• The ability to implement tactical initiatives, manage multiple projects and strong in stakeholder management.

• Creative and innovative thinking with a sound business understanding, commercially and risk aware, and the ability to generate credibility and respect at senior levels.

• Self-starter able to work effectively as part of a team with an eye for emerging trends and a curious mind focused on learning.Self-starter able to work effectively as part of a team.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Behavior Change Communication, Business Communications, Business Partnering, Change Impact Analysis, Change Management, Coaching and Feedback, Coaching and Training, Communication, Communications Management, Communications Strategy, Community Organizing, Content Creation, Copywriting, Corporate Communications, Creativity, Crisis Communications, Embracing Change, Emotional Regulation, Empathy, Engagement Strategies, Inclusion {+ 18 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in. We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process. To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation. Chez PwC Canada, notre atout le plus précieux, c’est notre personnel. Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place. Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons. Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi. Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle équation.