Social Media Manager

Heaven Gifts; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

HeavenGifts, a leading name in the e-vapor industry, seeks a Social Media Manager to lead their marketing efforts. The successful candidate will enhance the brand's online presence through innovative campaigns, community engagement, and effective team leadership. The role offers competitive compensation and dynamic growth opportunities within a vibrant and supportive corporate culture.

Benefits

Health insurance

Paid leave

Performance bonuses

Career development prospects

Positive corporate culture

Qualifications

• 5+ years of experience in social media or digital marketing.
• Strong management capabilities and analytical skills.

Responsibilities

• Lead and mentor a team of Social Media Specialists.
• Conceptualize and execute integrated social media campaigns.
• Set KPIs and generate performance reports.

Skills

Leadership

Communication

Copywriting

Crisis Management

Data-Driven Decision Making

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Business Suite

Sprout Social

Google Analytics

Job description

About HeavenGifts

HeavenGifts was founded in 2007 and has been a pioneer in China's e-vapor industry, witnessing and driving the industry's rapid development. In 2009, we established heavengifts.com to embark on the international journey of e-vapor products, building a bridge for domestic brands to enter the global market. From 2018 to 2021, we successfully transformed into a global brand owner, launching renowned brands such as ELFBAR and LOST MARY. Our business now covers over 100 markets worldwide, with more than 100,000 retail outlets, serving over 50 million adult users. We are committed to becoming a globally recognized and trusted new generation tobacco brand.

Job Responsibilities

Team Leadership

• Lead and mentor a growing team of Social Media Specialists to build a high-performing, creative, and globally-minded team.

Brand Voice & Community Building

• Define and uphold a consistent brand voice across platforms (LinkedIn, Instagram, Facebook, TikTok, X, YouTube, etc.), fostering authentic conversations and brand advocacy.

Content Strategy & Execution

• Collaborate with brand, design, and product marketing teams to create engaging content calendars tailored to each region and platform.

Campaign Planning

• Conceptualize and execute integrated social media campaigns that align with product launches, global promotions, and industry trends.

Social Listening & Reputation Management

• Monitor brand mentions, engage with community feedback, and ensure timely responses to protect and enhance Heavengifts’ brand reputation.

Trendspotting & Creative Innovation

• Stay on social platform updates, and competitor activities to keep our content globally relevant and fresh.

Performance Reporting

• Set KPIs, track key metrics, and generate weekly/monthly performance reports with actionable insights. Use data to refine content and media strategies.

Cross-Team Collaboration

• Coordinate with performance marketing, customer service, and product teams to ensure consistency in messaging and support broader marketing goals.

What We’re Looking For

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in social media or digital marketing, ideally in consumer goods, e-commerce, or lifestyle tech

Key Skills

• Strong leadership and team management capabilities
• Excellent communication and copywriting skills in English
• Familiarity with social media scheduling tools, CRM, analytics dashboards (e.g., Meta Business Suite, Sprout Social, Google Analytics, etc.)
• Balance of creative storytelling and data-driven decision-making
• Deep understanding of global digital audiences and platform nuances
• Crisis management and online reputation handling skills

Personal Traits

• Self-motivated, agile, and solution-oriented
• Passionate about culture, community, and innovation
• Capable of working cross-functionally in a fast-paced international team

What You'll Gain by Joining Us

• Competitive salary and benefits, including health insurance, paid leave, and performance bonuses.
• The opportunity to work with top talents in a leading global company and make a real impact.
• Broad career development prospects and learning opportunities, with the company's full support for your professional growth.
• A positive and proactive corporate culture that encourages innovation and collaboration, providing a great working environment.

HeavenGifts is looking forward to your joining and creating a brighter future together.

HeavenGifts – Innovation, Sustainability, Responsibility.