Social Media Manager

Mango Theory; Toronto; On-site; CAD 50,000 - 75,000; Full time

Job summary

Mango Theory in Toronto seeks a creative Social Media Manager to own day-to-day voice across multiple brands and craft content calendars that actually get followed.

You will scout trends, write hooks and captions, pitch ideas, and schedule posts while engaging communities with authentic responses. This role collaborates with creative teams to keep brands on-brand and relevant on Instagram, TikTok and beyond.

Qualifications

• 1–2 years in social media or digital marketing.
• Ability to switch tone between corporate and streetwear brands.
• Strong writing and a sense of humor for engagement.
• Comfortable with on-camera presence and common tools.
• Curious, proactive, and allergic to boring content.

Responsibilities

• Manage day-to-day social media across multiple brands, each with its own voice.
• Build and maintain content calendars that actually get followed.
• Scout trends, memes, formats and cultural moments before they go stale.
• Write captions, hooks and copy that make people stop scrolling.
• Pitch content ideas and campaign concepts, not just execute someone else's.
• Schedule and publish across platforms without dropping the ball.
• Stay on top of comments, DMs and community — respond like a human, not a brand bot.
• Track performance metrics and actually act on what they tell you.
• Work closely with creative, strategy and content teams to keep everything on-brand.
• Live on Instagram, TikTok and whatever's next — professionally, obviously

Skills

Social media management

Content creation

Copywriting

Trend analysis

Community management

Collaboration

Attention to detail

Gen-Z vibe

Tools

Meta Business Suite

Canva

CapCut

Google Sheets

Scheduling/analytics tools

Job description

• Manage day-to-day social media across multiple brands, each with its own voice
• Build and maintain content calendars that actually get followed
• Scout trends, memes, formats and cultural moments before they go stale
• Write captions, hooks and copy that make people stop scrolling
• Pitch content ideas and campaign concepts, not just execute someone else's
• Schedule and publish across platforms without dropping the ball
• Stay on top of comments, DMs and community — respond like a human, not a brand bot
• Track performance metrics and actually act on what they tell you
• Work closely with creative, strategy and content teams to keep everything on-brand
• Live on Instagram, TikTok and whatever's next — professionally, obviously
• 1–2 years in social media, digital marketing or something close
• Get Instagram and TikTok on a cultural level, not just a "post and pray" level
• Sharp writing — can switch tone between a corporate client and a streetwear brand without blinking
• Genuinely funny, quick-witted — if you're not the one making the group chat laugh, this isn't it
• Sharp eye for detail and strong creative instincts
• Comfortable with Camera Facing, Meta Business Suite, Canva, CapCut, Google Sheets, and scheduling/analytics tools
• Curious, proactive, and allergic to boring content
• Bonus: can spot a trend before everyone ruins it, and give even our most "corporate" client brands an instant Gen-Z glow-up