Social Media Manager

Corus Entertainment Inc.; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Corus Entertainment Inc. is seeking a seasoned social and digital leader to craft data-driven strategies across paid, owned, and earned media for our priority programs and brands.

You will collaborate with sales, production, and cross-functional teams to drive monetization and evergreen branded content. The role requires strategic planning, strong written and verbal communication, and a passion for entertainment-focused content across food, home, and lifestyle verticals.

Qualifications

• 4-5 years managing large social audiences with measurable growth.
• Portfolio demonstrating growth in reach/engagement/conversion.
• Experience using AI tools to enhance strategy and creativity.
• 3+ years in team leadership and coaching.

Responsibilities

• Oversee content creation output across channels with stakeholders.
• Lead content strategy for Facebook, Reddit, Instagram, YouTube, TikTok and more.
• Manage social campaigns from strategy to asset production and budgeting.
• Research trends, audience preferences, and conduct social audits to optimize content.
• Oversee external production budgets and outputs for the portfolio.
• Lead new initiatives to promote brands and drive viewership.
• Develop the overarching digital strategy including websites and newsletters.
• Supervise Strategists, Community Managers and Content Creators; coach them.
• Maintain relationships with stakeholders and platform representatives for smooth workflows.
• Oversee paid, owned and earned media budgets; guide marketing allocations.
• Contribute creative ideas for social sales and client proposals.
• Ensure high-quality branded content reporting and insights to clients.

Skills

Social strategy

Team management

Content creation

AI in social

Paid social

Analytics & data

Cross-functional collaboration

Digital marketing

SEO & GEO

Entertainment industry knowledge

Job description

At Corus Entertainment, we’re shaping the future of media in Canada—home to the country’s biggest hits, most trusted news, and greatest value. Our mission is simple: to create engaging content, connect with audiences wherever they are, and drive meaningful growth.

Guided by our values—Think Boldly, Make a Positive Impact, Win as a Team, and Own the Outcome—we bring creativity and collaboration to everything we do.

If you’re ready to make an impact, there’s a place for you at Corus.

Division:Marketing and Communications

Status:Full Time (Hybrid)

Location:Toronto, ON

About the Role:

Reporting to the Director of Audience Development, you will develop best-in‑class, data‑driven social and digital media strategies and campaigns (across paid, owned and earned) for our priority programs and brands. You’ll also work closely with our sales team on monetization opportunities, and our production team on creating evergreen and branded content.

The right candidate excels in strategic planning, has excellent verbal and written skills, enjoys working with cross‑functional teams, a knack for research, and strong creative abilities in organic and paid social. You have a passion for social content in entertainment, food and home verticals, and enjoy creating, building and being part of a dynamic team and industry.

You will contribute by:

• Manage the content creation output across assigned channels working closely with other stakeholders.
• Manage content strategy for portfolio across Facebook, Reddit, Instagram, YouTube, TikTok and additional identified emerging platforms.
• Oversee social campaigns for the portfolio in strategy, asset production, output and budget.
• Perform research on current benchmark trends, audience preferences and conduct social media audits at regular intervals to support a consistent optimization strategy and to inform content creation.
• Manage communication, strategy, design, execution and budget for any external production outputs across portfolio.
• Lead new initiatives to promote brands acrossportfolioand drive viewership of shows across platforms.
• Develop and lead vision of the over‑arching digital strategy to meet set business objectives, including leading updates of websites and newsletters across brands.
• Oversee Strategists, Community Managers, and Content Creators, providing ongoing coaching & development.
• Manage relationships of social media team with stakeholder departments and key social platform representatives, ensuring streamlined workflows and positive relations.
• Manage advertising and client budget allocations, overseeing management ofallocatedmarketing and agilebudgets.
• Research, develop and produce unique and creative ideas for social sales executions.
• Provide an exceptional level of internal and external client service as it relates to branded content.
• Contribute to thought leadership opportunities with our managed services business and business development opportunities.
• Oversee all branded content post-reporting, insights, key learnings, delivered to client as it related to social & portfolio.
• Participate in and lead brainstorms and pitch sessions for marketing initiatives, evergreen opportunities and client proposals.

Skills and experience you will bring:

• A minimum of 4-5 years’ experience managing large social audiences and driving social performance.
• Portfolio required highlighting work that demonstrates proven success in growing audiences, including examples of campaigns with measurable impact on reach, engagement, and/or conversion.
• Experience leveraging AI tools to enhance social strategy, content development, audience insights, and performance optimization.
• 3+ years experience with team management, coaching and motivating a team.
• Demonstrated expertise in data‑driven social media strategy and execution.
• Deep understanding of various platform algorithms and social analytics.
• Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.
• Exceptional thought leadership – can rally several stakeholders around an idea and see it through from inception to execution.
• Understanding of digital marketing principles, including SEO, GEO, driving viewership to websites and newsletters.
• In‑depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
• A clear understanding of the Canadian entertainment industry, as well as emerging trends in TV, social, and digital.
• Experience in social media planning / buying across paid, earned, and owned channels.
• Experience in content creation, optimization and adaptation in nimble industry or space.
• Develop a vision and over‑arching social strategy to meet set business objectives.
• Deep understanding of social data, digital and social analytics, and a 10,000 ft view of the social landscape.
• Previous experience with paid social, including branded content.
• Strong communication skills with businesses and consumers.
• Creative sensibility, team player and positive attitude.
• Strategic thinker with good business acumen and strong long‑term planner.
• Ability to react quickly and with a sense of urgency & time management.

Application Deadline:September 2, 2026

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well‑being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.

We want our workforce to reflect the full diversity of communities across Canada.

We are committed to providing an accessible experience for candidates of all abilities.Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at [e-mail] .

We appreciate the interest of all applicants; however, only those selected for an interview will be contacted. No phone calls, please.