Social Media Influencer

LEAP Legal Software; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

LEAP Legal Software is seeking a Social Media Manager to bring our brand and services to life through compelling storytelling across social channels. You will own social strategy recommendations, content planning, day-to-day execution, and reporting, working onsite with clients and internal stakeholders.

Reporting to the CEO and Director of Marketing, you will develop content plans aligned with product launches and industry events, drive audience growth, and connect social activity to measurable

Responsibilities

• Own social strategy recommendations and content planning.
• Execute day-to-day channel management and posting.
• Publish platform-specific content and experiment with creative approaches.
• Use performance insights to optimize campaigns and content.
• Track audience growth, engagement, website traffic, leads and customer acquisition.
• Collaborate with internal stakeholders to understand LEAP’s products and Canadian legal industry.

Job description

ABOUT THE ROLE

LEAP is hiring a Social Media Manager to bring our brand, products, and services to life through compelling social storytelling that builds brand awareness, grows our audience, and drives customer acquisition. The candidate will own social strategy recommendations, content planning, day-to-day channel execution, reporting—and employ a journalistic mindset while producing content onsite with clients and internal stakeholders.

Reporting to the CEO and Director of Marketing, you will take a hands-on role in executing our social media strategy, developing content plans and editorial calendars aligned with business objectives, product launches, and industry events. The Director of Marketing and CEO will drive business priorities, campaign goals and budget approvals; while the internal marketing team will own overall brand direction.

You will create and publish engaging, platform-specific content, experiment with creative approaches, and use performance insights to continuously optimize campaigns. Beyond creating content, you will connect social media activity to measurable business outcomes, tracking audience growth, engagement, website traffic, lead generation, and customer acquisition. Working closely with internal stakeholders, you will build a strong understanding of LEAP’s products, services, and the Canadian legal industry, while capturing authentic client stories and industry