Social Media Coordinator

Culligan; Kitchener; Hybrid; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Employee discounts

Paid training

RRSP match

Job summary

Culligan is seeking a Marketing Administrator to support digital marketing, social media, and sales enablement across Canada. You will publish content, manage social calendars, monitor performance, and coordinate webinars and events to boost local market engagement.

The role requires strong branding, communication, and CMS proficiency, with collaboration across sales, service, and operations. Hybrid work with occasional travel across branches is offered.

Qualifications

• Foundational knowledge and proven experience of marketing principles, digital platforms, and customer engagement strategies.
• Demonstrated ability to produce clear, concise, and brand aligned written content.
• Strong organizational and project management skills with the capacity to manage multiple priorities and deadlines.
• Exceptional written and verbal communication abilities.
• Strong design sensibility with meticulous attention to detail.
• Proficiency across major social media platforms and familiarity with digital marketing best practices.
• Experience or strong working knowledge of Meta Ads Manager for paid social campaigns is highly advantageous.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools is considered an asset.
• Proven ability to adapt to shifting priorities, manage tight timelines, and operate effectively in a fast-paced environment.
• Demonstrated success collaborating with cross functional teams, including sales, service, and operations.
• Familiarity with CRM systems; Salesforce experience is a significant advantage.
• Strong proficiency with Microsoft 365, shared drives, and content management platforms.
• A proactive, solutions-oriented approach and a collaborative,

Responsibilities

• Develop and publish high quality organic content across Google, Facebook, Instagram, and additional social platforms, ensuring all visual and written assets align with brand standards and are consistently maintained across dealer locations.
• Lead the planning, management, and execution of the internal social media content calendar, including monthly themes, promotional initiatives, and community focused campaigns.
• Support digital operations through content scheduling, platform oversight, and performance monitoring to advance organizational engagement objectives.
• Manage customer interactions across all social channels, providing timely, professional responses to inquiries and comments to uphold a positive online reputation.
• Evaluate social media performance for organic and paid initiatives, delivering KPI driven insights and strategic recommendations to enhance engagement and conversion outcomes.
• Prepare comprehensive reporting on digital campaign
• Facilitate and host webinars for the sales team, serving as the primary resource for local social content planning, training, and best-practice guidance.
• Ensure full compliance with Culligan brand guidelines across all marketing and communication materials.
• Provide administrative support for local events, trade shows, and community partnerships, including logistics and administrative coordination.
• Maintain an organized inventory of printed marketing assets to support sales initiatives and field needs.
• Act as the central contact for sales literature development and ordering, ensuring accuracy, consistency, and timely delivery.
• Conduct market research to identify local sales opportunities and support lead-generation efforts.
• Provide sales and marketing support for area Sales Managers, driving the sales of Culligan products and services.
• Other related duties as assigned.

Skills

Marketing principles

Digital platforms

Brand aligned content

Social media

Project management

Written communication

Design sensibility

CRM familiarity

Sales collaboration

Microsoft 365

Canva/Adobe CS

Meta Ads Manager

Tools

Canva

Adobe Creative Suite

Salesforce

Job description

POSITION PROFILE:

The Marketing Administrator is responsible for supporting and executing digital marketing initiatives, social media strategy, and sales enablement efforts across the organization. The Marketing Administrator plays a key role in enhancing Culligan’s digital presence, supporting local market growth, and maintaining strong customer engagement.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Develop and publish high quality organic content across Google, Facebook, Instagram, and additional social platforms, ensuring all visual and written assets align with brand standards and are consistently maintained across dealer locations.
• Lead the planning, management, and execution of the internal social media content calendar, including monthly themes, promotional initiatives, and community focused campaigns.
• Support digital operations through content scheduling, platform oversight, and performance monitoring to advance organizational engagement objectives.
• Manage customer interactions across all social channels, providing timely, professional responses to inquiries and comments to uphold a positive online reputation.
• Evaluate social media performance for organic and paid initiatives, delivering KPI driven insights and strategic recommendations to enhance engagement and conversion outcomes.
• Prepare comprehensive reporting on digital campaign

Sales & Marketing Support:

• Facilitate and host webinars for the sales team, serving as the primary resource for local social content planning, training, and best-practice guidance.
• Ensure full compliance with Culligan brand guidelines across all marketing and communication materials.
• Provide administrative support for local events, trade shows, and community partnerships, including logistics and administrative coordination.
• Maintain an organized inventory of printed marketing assets to support sales initiatives and field needs.
• Act as the central contact for sales literature development and ordering, ensuring accuracy, consistency, and timely delivery.
• Conduct market research to identify local sales opportunities and support lead-generation efforts.
• Provide sales and marketing support for area Sales Managers, driving the sales of Culligan products and services.
• Other related duties as assigned.

QUALIFICATIONS:

• Foundational knowledge and proven experience of marketing principles, digital platforms, and customer engagement strategies.
• Demonstrated ability to produce clear, concise, and brand aligned written content.
• Strong organizational and project management skills with the capacity to manage multiple priorities and deadlines.
• Exceptional written and verbal communication abilities.
• Strong design sensibility with meticulous attention to detail.
• Proficiency across major social media platforms and familiarity with digital marketing best practices.
• Experience or strong working knowledge of Meta Ads Manager for paid social campaigns is highly advantageous.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools is considered an asset.
• Proven ability to adapt to shifting priorities, manage tight timelines, and operate effectively in a fast-paced environment.
• Demonstrated success collaborating with cross functional teams, including sales, service, and operations.
• Familiarity with CRM systems; Salesforce experience is a significant advantage.
• Strong proficiency with Microsoft 365, shared drives, and content management platforms.
• A proactive, solutions-oriented approach and a collaborative,

Other:

• Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
• Travel to our branches across Canada on a ad hoc/as needed basis
• Drivers license and ability to drive to our locations within Ontario
• Able to lift boxes and marketing materials

PHYSICAL DEMANDS:

• Sedentary physical demand level
• Hand and finger dexterity required
• Occasional standing and walking around the office required
• Limited bending, light lifting, stretching, twisting, or climbing is required

Other:

• Position is a hybrid role. Minimum 1 day per week in our Cambridge, ON Head office.
• Travel to our branches across Canada on a ad hoc/as needed basis
• Drivers license and ability to drive to our locations within Ontario
• Able to lift boxes and marketing materials

PHYSICAL DEMANDS:

• Medium strength –lifting of up to 40 lbs
• Hand and finger dexterity is required
• Movement – stooping/bending, stretching, twisting, and reaching from various heights

We Offer

• Compensation
  • Employee referral bonus
  • Annual performance review (potential pay increase)
• Benefits
  • Dental care
  • Extended health care
  • Life insurance
  • Vision care
  • Employee assistance program
  • RRSP match (after three months)
• Work/Life Balance
  • Monday through Friday
  • Paid time off
  • Paid holidays
• Training
  • Paid Culligan training
• Direct Career Tracks: We love to promote from within!
  • Office Manager
  • Sales Representative
  • Management
• Additional Perks
  • Employee discounts
• Supportive Workplace
  • Non-toxic work environment
  • Open door policy with management
  • Company lunches, dinners, and parties!

Our Mission

• As the leading quality water expert, Culligan is committed to help individuals, families and communities in need of clean, safe water.

Our Values

• Courage to do the right thing. We value and embrace diversity and respect every individual. We act ethically in our business practices, and we make sustainability a key focus of everything we do.

We are committed to maintaining a barrier-free workplace where all employees can contribute to their fullest potential. We welcome applications from women and men including members of visible minorities, Indigenous peoples, and persons with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.

This job posting is for an existing vacancy

#IND-HP

Compensation: $60,000.00 - $100,000.00 per year

About Culligan

Great tasting water. Brighter future. Bigger job opportunities. Culligan is making a real difference in the lives of people all over the world by providing better, cleaner water through our suite of innovative products and exceptional customer service. Join the Culligan team.

Culligan provides healthy, delicious water for our customers in their homes, offices, businesses, and industrial facilities around the world. Our complete line of water softeners, water filtration systems, commercial and industrial water treatment solutions, drinking water systems, whole-house filtration systems and bottled water delivery options set the standard in the water treatment industry.

This location is independently owned and operated. Your application will go directly to the owner, and all hiring decisions will be made by the management of this location. All inquiries about employment at this location should be made directly to the location owner, and not to Culligan Corporate.