Social Media Coordinator

WestJet; Calgary; On-site; CAD 42,000 - 60,000; Full time

Benefits offered by this job

Travel privileges

Savings and benefits programs

Competitive total rewards package

Job summary

WestJet in Calgary is seeking a Coordinator - Social Media to source, capture, edit, and deploy content across Instagram, Facebook, LinkedIn, Twitter, TikTok and Pinterest. The role aims to develop social content that engages our audiences while supporting WestJet's brand and business goals.

Scheduling is flexible; evenings, weekends and events may be required to support content creation. The role requires 1–3 years creating content for brand social media and editing to brand standards.

Qualifications

• Diploma from a college or technical school or bachelor's degree.
• 1-3 years’ experience planning and creating content for brand social media.
• 1-3 years’ experience editing content for social media.
• French as a second language is an asset, but not required.

Responsibilities

• Manage the content calendar for WestJet's owned social media channels.
• Capture and/ or create high performing photo and video content for WestJet's social media channels.
• Edit photo and video content per WestJet's brand guidelines and channel best practices, including the development of social-first video for Instagram Reels and TikTok.
• Source user generated content (UGC) for WestJet's social channels.
• Support in developing and managing ongoing partnerships with content creators.
• Uphold the creative voice for WestJet, providing copywriting expertise for all social channels.

Skills

Content creation

Mobile photography

Videography

Copywriting

Social media strategy

Brand guidelines

Education

Diploma or degree

Job description

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Do you live and breathe social media and enjoy creating and conceptualizing high quality video and photo content for social channels? Are you passionate about travel and inspiring others to explore the world? WestJet has a role open on our award-winning Social Media team that is perfect for you.

Overview Of Role

The Coordinator - Social Media is responsible for sourcing, capturing, editing and deploying content to the airline's social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok and Pinterest). The purpose of this role is to develop social content that engages our audiences through WestJet’s brand presence on social media, while contributing to WestJet's overall business goals. This role requires flexibility in scheduling, as working hours may vary depending on operational requirements and the needs of the business. Occasional evening, weekend, holiday, and event-based work may be required to capture and support social media content.

Key Deliverables

• In collaboration with other Social Media team members and stakeholders, manage the content calendar for WestJet's owned social media channels.
• Capture and/ or create high performing photo and video content for WestJet's social media channels.
• Edit photo and video content per WestJet's brand guidelines and channel best practices, including the development of social-first video for Instagram Reels and TikTok.
• Source user generated content (UGC) for WestJet's social channels.
• Support in developing and managing ongoing partnerships with content creators.
• Uphold the creative voice for WestJet, providing copywriting expertise for all social channels.

Experience And Qualifications

• Diploma from a college or technical school or bachelor's degree
• 1-3 years’ experience planning and creating content for brand social media
• 1-3 years’ experience editing content for social media
• French as a second language is an asset, but not required

Knowledge And Skill

Understanding of brand social media for Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, and TikTok is essential. Excellent mobile photography & videography skills are required. Knowledge of creative social media best practices and a keen interest in travel and the airline industry is ideal.

The Benefits Of Being a WestJetter

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

About WestJet Group Of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet'sAlcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [e-mail].

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

About

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at [e-mail].